Insight
Grabowski: Self-serve cancellation button helped reduce GetResponse churn
“By adding a simple button like cancel membership without you know, having to ask, having the customer to ask for cancel or canceling their account. So that was like, Instrumental in reducing churn because people figured out, hey, we can do it on our own, it's …”
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Grabowski: GetResponse reduced monthly churn by 30% relative around 2015
“Like I remember that I think this was about three years ago. We reduced our churn by like 30% when we when we no, this was like, no, this was monthly 30% relative, right?”
Disclosure
Grabowski: GetResponse is not for sale despite large buyout offers
“I'm not looking to sell the company. I just love what we're doing so much. There's no intention to sell.”
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Grabowski: GetResponse ARPU is approximately $50 per month
“Our average revenue per user is approximately 50 dollars a month.”
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Grabowski: GetResponse has nearly 100,000 paying customers
“We actually have about well, almost a 100,000 paying customers right now.”
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Grabowski: GetResponse adds roughly 2,000 free trials daily
“We're adding about 2000 free trials every single day.”
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Grabowski: GetResponse was bootstrapped starting with $200
“So we bootstrapped. We I started the company just like you said, 200 bucks in my pocket.”
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Grabowski: GetResponse grew paying customers by about 20% in 2017
“We actually added about 20% new customers, new paying customers.”
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Grabowski: GetResponse saw 30% free trial adoption for landing pages
“I'm talking about free free trial users. Approximately 30% of them would try a landing pages which was phenomenal result. We did not expect anything over 20%. So we were really shocked to see to see that rate at about 30%.”
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Grabowski: GetResponse experiences about 6% monthly logo churn
“So our churn has been I guess you could call it a little bit high because we are at about six percent right now, but when you think about.”
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Grabowski: Churn is higher in Asian markets than in the US or Europe
“We also serve a lot of markets like you know, India, Malaysia Asia and so on, where we see a little bit higher churn than let's say in the United States where the churn is super low or in Europe.”
Disclosure
Grabowski: GetResponse typically spends $200 to $300 to acquire a customer
“So we would typically spend up to 203 hundred dollars to acquire a new customer.”
Disclosure
Grabowski: Conferences drive 10% to 15% of GetResponse enterprise sales
“I would say conferences maybe account for about 10 to 15% of our enterprise sales because we also have an enterprise SAS version of our product for larger customers.”
Disclosure
Grabowski: GetResponse aims to exceed 400 employees this year
“That is right. Yeah. We're shooting for crossing 400 this year.”
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Grabowski: GetResponse employs about 100 engineers, primarily in Poland
“So we have about a hundred engineers right now and growing. And yes, that's mainly in our Git response headquarters in Poland.”
Disclosure
Grabowski: GetResponse spends under $1 million annually on conferences
“I would say that that would be, yeah it would be less than one million dollars.”
