Jeff Gordy, CEO of NeonCRM, discusses bringing on senior marketing leadership.
0:00 / 0:07exact quote · 7.9s
720p mp4 · rendered on demand · StarZero watermark
“I just hired a CMO this year that I actually offered a salary that was higher than myself to bring him on board as an entrepreneur would do who knows his money.”
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More from Jeff Gordy
AssertionSupported
Gordy: Blackbaud locks nonprofit customers into one- to four-year contracts
“Then they might be under a one, two, three, four year contract due to some of our competitors like BlackBaud that have really held people in for long-term contracts and really kind of got their nails in.”
Jeff GordyNov 16, 2018▶ 7:151210 How this Niche CRM player passed $7m in ARR after CEO Stroke
PredictionNot checkable as stated
NeonCRM projected $8 million in 2018 revenue, up from $6 million
“Last year we closed up around six million. This year we should close up around eight million.”
Jeff GordyNov 16, 2018▶ 5:531210 How this Niche CRM player passed $7m in ARR after CEO Stroke
Disclosure
Gordy: Bootstrapping allowed NeonCRM to undercut competitor pricing with more features
“We were, we basically came into the market being able to offer more than our competitors were able to offer, but at a lower price because we were bootstrapped and didn't have any capital, didn't have any debt to pay.”
Jeff GordyNov 16, 2018▶ 7:531210 How this Niche CRM player passed $7m in ARR after CEO Stroke
AssertionNot checkable as stated
Gordy: NeonCRM traded two US developer salaries for six senior Chengdu engineers
“So what we ended up doing is taking those two salaries and opening an office in Chengdu, China. And we were able to legally open an office and hire six developers with over 10 years of experience with those two salaries.”
Jeff GordyNov 16, 2018▶ 10:481210 How this Niche CRM player passed $7m in ARR after CEO Stroke
AssertionNot checkable as stated
Gordy: NeonCRM average customer pays slightly under $200 per month
“So the average customer is paying us about a little under 200 dollars.”
Jeff GordyNov 16, 2018▶ 4:411210 How this Niche CRM player passed $7m in ARR after CEO Stroke
AssertionNot checkable as stated
Gordy: NeonCRM has around 3,000 paying nonprofit customers
“About 3000 nonprofits.”
Jeff GordyNov 16, 2018▶ 6:021210 How this Niche CRM player passed $7m in ARR after CEO Stroke
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