Jeff Gordy

Co-Founder, Neon CRM · 1 appearance on the record.

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Jeff Gordy co-founded Z2 Systems, the developer of NeonCRM, in 2004 to build fundraising tools for nonprofits. He led the company as CEO past $7 million in ARR before it merged to form Neon One, where he served as President.

12statements → 10claims → 1claims resolved → 3.67/5average certainty → 1.42/5average debate potential →

1 supported 0 partly supported 0 contradicted 1 not yet assessed 8 not checkable as stated how the 10 claims stand · each chip opens the sources

1 prediction · 9 assertions · 2 disclosures · every statement was checked. The prediction and assertions are the 10 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jeff argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Gordy: Blackbaud locks nonprofit customers into one- to four-year contracts

“Then they might be under a one, two, three, four year contract due to some of our competitors like BlackBaud that have really held people in for long-term contracts and really kind of got their nails in.”

Jeff Gordy Nov 16, 2018 ▶ 7:15 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jeff Gordy on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Jeff Gordy said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported

Gordy: Blackbaud locks nonprofit customers into one- to four-year contracts

Jeff Gordy Nov 16, 2018 ▶ 7:15 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Prediction Not checkable as stated

NeonCRM projected $8 million in 2018 revenue, up from $6 million

“Last year we closed up around six million. This year we should close up around eight million.”

Jeff Gordy Nov 16, 2018 ▶ 5:53 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Disclosure

Gordy: Bootstrapping allowed NeonCRM to undercut competitor pricing with more features

“We were, we basically came into the market being able to offer more than our competitors were able to offer, but at a lower price because we were bootstrapped and didn't have any capital, didn't have any debt to pay.”

Jeff Gordy Nov 16, 2018 ▶ 7:53 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Assertion Not checkable as stated

Gordy: NeonCRM traded two US developer salaries for six senior Chengdu engineers

“So what we ended up doing is taking those two salaries and opening an office in Chengdu, China. And we were able to legally open an office and hire six developers with over 10 years of experience with those two salaries.”

Jeff Gordy Nov 16, 2018 ▶ 10:48 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Disclosure

Jeff Gordy hired a CMO with a higher salary than his own

“I just hired a CMO this year that I actually offered a salary that was higher than myself to bring him on board as an entrepreneur would do who knows his money.”

Jeff Gordy Nov 16, 2018 ▶ 13:03 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Assertion Not checkable as stated

Gordy: NeonCRM average customer pays slightly under $200 per month

“So the average customer is paying us about a little under 200 dollars.”

Jeff Gordy Nov 16, 2018 ▶ 4:41 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Assertion Not checkable as stated

Gordy: NeonCRM has around 3,000 paying nonprofit customers

“About 3000 nonprofits.”

Jeff Gordy Nov 16, 2018 ▶ 6:02 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Assertion Not checkable as stated

Gordy: NeonCRM has around 1% annual net revenue churn

“So right now we're actually right above, like, a little bit of churn, around one point something percent.”

Jeff Gordy Nov 16, 2018 ▶ 11:19 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Assertion Not checkable as stated

Gordy: NeonCRM experiences roughly 6% annual gross revenue churn

“I believe yeah, that's around six percent.”

Jeff Gordy Nov 16, 2018 ▶ 11:36 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Assertion Not checkable as stated

Gordy: NeonCRM customer acquisition cost is around $1,100

“So right now our customer acquisition cost is around about 1100 dollars.”

Jeff Gordy Nov 16, 2018 ▶ 12:34 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Assertion Not checkable as stated

Gordy: NeonCRM lifetime value exceeds 13 years for larger customers

“Right, and actually the fun part to add on to that is the lifetime value is over 13 years for some of our higher, for our larger customers.”

Jeff Gordy Nov 16, 2018 ▶ 13:55 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Assertion Not publicly verifiable

Gordy: NeonCRM approaches 100 staff across Chicago and Chengdu offices

“Right now we are about to breach the 100 staff number mark. We've got about 56 people here in our Chicago office. And we've got about 45 in our Chengdu office.”

Jeff Gordy Nov 16, 2018 ▶ 9:11 1210 How this Niche CRM player passed $7m in ARR after CEO Stroke

Appearances (1)

Episode	Date	Speaking time
1210 How this Niche CRM player passed $7m in ARR after CEO Stroke	Nov 16, 2018	9m

Jeff Gordy

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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