Girvin: Stantive Has Had Negative Net Revenue Churn for Three Years
Douglas Girvin · 999 He Bet Big on Salesforce, Now His CMS Does $7.5m · Apr 19, 2018 · at 7:24
Douglas Girvin, CEO of Stantive Technologies Group (creator of OrchestraCMS), describes the company's retention metrics and churn rates to Nathan Latka.
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“So the, so our retention rate to our churn on a revenue basis has been negative for the past three years. We don't, we see probably three or four percent churn in terms of number of customers leaving. But in terms of revenue, it's negative.”
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Girvin: Orchestra CMS customers pay $150K to $500K annually on average
“It really varies widely, but if you sort of stuck it in the middle somewhere, you know, between 150 and a half a million dollars a year.”
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“Within six months of launching the product, we were into fortune 100 companies.”
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