Wajcman: Lucky Orange targets $50 PPC CAC alongside rev-share acquisition
Danny Wajcman · 1080 15,000 Customers at $35 ARPU is $500k+ in MRR right? "No" · Jul 9, 2018 · at 17:36
Danny Wajcman, co-founder of Lucky Orange, outlines the company's blended customer acquisition cost dynamics across paid PPC and partner revenue-share channels.
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“Difficult one, but again, it, we typically try to get it around that 50 dollar price point from a PPC model. But a lot of our users are virtually zero customer acquisition costs, but we pay rev shares behind them.”
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More from Danny Wajcman
Wajcman: Lucky Orange average transaction value is around $35 monthly
“We typically see transaction values around that 35 dollar a month price point.”
Wajcman: Partnerships drive about 40% of Lucky Orange revenue
“Altogether as a whole, revenue partnership is probably closer to about 40%.”
Wajcman: Lucky Orange has over 15,000 active paying customers
“I mean, we just looked in, I mean, we're probably mid 15 plus thousand active paying customers or more.”