Founders should choose white-box buildouts over prime locations to launch faster
Ben Borden · He Turned Pickleball Software into a $3M/yr SaaS · Feb 18, 2026 · at 23:30
Podplay co-founder Ben Borden shares operational heuristics learned from launching physical sports facilities regarding buildout costs and time to revenue.
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“You would prefer a slightly lesser location that if you can get kind of that white box that doesn't have a lot of structural work and you can put less money into it and get open faster than getting that kind of prime location if you have to do a bunch of work to it.”
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