Borden: Podplay approaches $3M contracted ARR across over 200 locations
Ben Borden · He Turned Pickleball Software into a $3M/yr SaaS · Feb 18, 2026 · at 13:49
Podplay co-founder Ben Borden outlines key revenue and customer metrics for the venue management SaaS platform.
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“We are kind of approaching three million in, in contracted ARR. We have a little over 200 locations signed up on the platform.”
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Borden says developers cannot vibe code deep vertical domain software
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Founders should choose white-box buildouts over prime locations to launch faster
“You would prefer a slightly lesser location that if you can get kind of that white box that doesn't have a lot of structural work and you can put less money into it and get open faster than getting that kind of prime location if you have to do a bunch of work …”
Venue tech requires vertical integration of hardware and software
“Part of the secret here is like, can you get rid of the friction? And in order to get rid of that friction, you need to do the club management sort of reservation management and the video capture. So hardware and software. So most of the rest of the market, yo…”
Borden: PingPod's first location achieved 60% to 70% 24-hour utilization in 2020
“Yeah, I mean, just from a utilization, we had a single location, but it was, utilization was, I think, running between 60 and 70% on a 24 hour basis. So, if you have a low fixed cost business, that unit was very, very, very, very profitable.”
Borden: 90% of Podplay tech team worked on Equinox or Nike apps
“About 90% of our tech team has ties to those two, two projects. So our hiring strategy has been to kind of go pick off all the best engineers, product managers, and designers that Ilya worked with in, in the past and kind of reassembled them as a dream team.”