Majority of Elastic.io Customers Come From White-Label and OEM Partnerships
Renat Zubairov · 1069 Elastic CEO: We're A More Professional Zapier · Jun 28, 2018 · at 7:54
Elastic.io CEO Renat Zubairov explains his company's distribution and customer structure to Nathan Latka.
0:00 / 0:09exact quote · 10.0s
720p mp4 · rendered on demand · StarZero watermark
“We're still a lot of direct and indirect customers, you know, so it's not, majority of our customers, it's to be honest, indirect customers. As we are pretty much focused now on white-labeled and OEM partnerships.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Renat Zubairov
Zubarov: Customer success platform Totango is an old, clunky system
“Tatango is rather old system. You know, it's a bit clunky. You know, it's developed like Melbourne 10 years ago.”
Zubarov: SaaS customer health scores are biased and rely on gut feeling
“The problem with Hellscore is like, it's very much biased, right? In the sense that when you build it, you just build it on top of your gut feeling and very few people can definitely validate it and you need some data science expertise to validate it.”
Zubarov: Standalone customer success platforms are merging into unified RevOps
“What we see is there's definitely a merge between this customer success management system as a separate system, like a separate silo and the revenue stack in general. So we see many companies, once they advance in the development, they establish a revenue func…”
Zubarov: Use consulting to find paid problems before building software
“I think this is also a very good path, because first of all, we learn real problems, you know, where people pay real money, and then we replace our services with software as we build software along the way.”
Zubarov: Udemy legally prohibits course creators from directly marketing to students
“We are not actually legally allowed to approach these people who are buying, of course, and legally in Udemy.”
Elastic.io Targets Professional Integrations Compared to Zapier's Simpler Use Cases
“The Zapier is what's called integration software as a service. So they are more focused on predefined ready to use simple scenarios where integration platform as a service, we are working with a more comprehensive use cases, high value use cases, which is in t…”