Renat Zubarov, founder of RevOS.ai, explains why separate customer success CRMs are losing relevance compared to unified revenue operations systems.
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“What we see is there's definitely a merge between this customer success management system as a separate system, like a separate silo and the revenue stack in general. So we see many companies, once they advance in the development, they establish a revenue function. On top of, like, individual silos. Therefore, these individual solutions making less and less sense.”
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