Discoveroo founder Joe Ogden reflects on his experience as an enterprise territory sales rep at Autodesk and across other B2B sales roles.
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“Where you're kind of responsible for managing deals right through to the end, of course, but finding new opportunities, managing customers. It's a, you know, it's a multifaceted role and something that suffers. And I saw it across you know, different teams in all sales roles that I've had is that That constant effort to prospect, to find new opportunities that, that can take a bit of a hit when you're busy doing other things in sales.”
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More from Joe Ogden
AssertionNot checkable as stated
Ogden: Advanced personalization lifts cold email response rates to 13-15%
“So like the standard response rate to cold outreach is somewhere between seven and 8.5%. But because of the advanced personalization, we get a 13 to 15% response rate generally.”
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Ogden: Clients with $3k+ deal values see the best outbound ROI
“Generally we see that our clients who are selling Product, you know, 3000 dollars per deal value or more get the best return investment.”
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Ogden: Working for Big-Name Enterprises Teaches Less Sales Than Mid-Sized Firms
“Actually, I learned more about sales, for instance, working for a corporate level thousand employee company than I did working for enterprise level companies like Autodesk. So I think sometimes yeah, sometimes aiming for the top name just for the sake of worki…”
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Disclosure
Discoveroo relies exclusively on personalized outreach for GDPR compliance
“We, I mean, we're exclusively focused on the personalized outreach way of doing things. And, you know, part of the reason that we do that in the UK and in the European market is to demonstrate that legitimate interest that's necessary to be compliant with GDPR…”
Joe OgdenSep 19, 2021▶ 4:47He Does $10k/mo Helping SaaS Founders Book Sales Calls
Opinion
Ogden: Copy-Pasting Duplicate Information into CRMs Is Sales' Biggest Problem
“I'd say the biggest problem I faced in all sales roles has been the amount of duplicating of the same information, the copying and the pasting into CRMs, into OneNote, into emails. It just, it, you know, it gets to a point where you kind of just bogged down co…”
Joe OgdenSep 19, 2021▶ 13:56He Does $10k/mo Helping SaaS Founders Book Sales Calls
Disclosure
Discoveroo charges €1,400 monthly for a standard 200-prospect outreach package
“Our standard package is 1700 dollars. We actually would charge 1400 euros. So yeah, about 1700 dollars. That's for the standard package, which is 200 prospects per month.”
Joe OgdenSep 19, 2021▶ 3:00He Does $10k/mo Helping SaaS Founders Book Sales Calls
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