Assertion Not publicly verifiable AI assessment confidence: 85% certainty 4/5 debate potential 1/5

Lemieux: Post-acquisition, Attentive.ly switched pricing from matches to total CRM contacts

Roz Lemieux · 1040 To Get Rich, Don't Need $1b Exit, She Has 4 Exits Across 10 Companies · May 30, 2018 · at 16:09

Roz Lemieux explains how Attentive.ly's pricing and packaging changed following its acquisition by Blackbaud.

0:00 / 0:18exact quote · 18.7s

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“We changed the price structure. So now it's tied to it's a little in the weeds, but it was tied to match. So how many social matches were actually listening to in the product? And now it's tied to your overall number of contacts in your CRM because it's being a CRM.”

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The claim, plainly

Post-acquisition by Blackbaud, Attentive.ly changed its pricing model from being based on social matches listened to, to being based on the overall number of CRM contacts.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

Roz Lemieux (co-founder of Attentive.ly) claimed in a May 30, 2018 interview that following its July 2016 acquisition by Blackbaud, Attentive.ly's pricing structure shifted from metering based on social matches listened to, to charging based on the total number of contacts in the client's CRM. Public enterprise software filings, SEC reports, and marketing collateral from Blackbaud confirmed the acquisition and subscription-based delivery, but enterprise pricing metrics and SKU-level billing formulas were handled via private quotes and never publicly disclosed in granular detail. With Blackbaud subsequently discontinuing the standalone Blackbaud Attentive.ly product, independent public documentation confirming or refuting this specific internal pricing metric shift is unavailable in public records.

Blackbaud, Inc. acquired Attentive.ly on July 12, 2016, for approximately $3.9 million net of adjustments, as reported in FY2016/FY2017 Form 10-K filings.
Blackbaud's public SEC filings and marketing collateral classify Attentive.ly under cloud subscription solutions but do not disclose granular unit pricing metrics (social matches vs. CRM contact tiers).
Blackbaud Knowledgebase documentation confirms Blackbaud Attentive.ly has since been discontinued, with features merged into native core platforms, precluding future public commercial pricing disclosures.

Checked against

[1] tracxn.com [2] wikipedia.org [3] amt-lab.org [4] theventurecodex.com [5] blackbaud.com [6] blackbaud.com [7] blackbaud.com [8] sec.gov

"Attentive.ly" "pricing" OR "plans" "per contact" OR "per month" OR "social match" "Attentive.ly" pricing "social matches" OR "contacts" OR "CRM" "Blackbaud" "Attentive.ly" OR "Attentively" pricing OR price OR contacts "Blackbaud" acquires "Attentive.ly" OR "Attentively" 2016 "pricing model" "Attentive.ly" "Blackbaud" "pricing" "Attentive.ly" "records" "CRM" "Blackbaud" "Blackbaud" "Attentive.ly" "pricing model" OR "matches" OR "CRM"

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Attentive.ly Blackbaud

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Lemieux: Post-acquisition, Attentive.ly switched pricing from matches to total CRM contacts

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