East uses his book 'The Cuttlefish Marketer' purely for business development
Scott East · 835: $3m+ in Revenue, How to make a SaaS and Professional Service Model Work Together · Nov 6, 2017 · at 3:54
Scott East, founder and CEO of MSIGHTS, discusses the commercial performance and strategic rationale behind publishing his marketing book.
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“I think I've given away more copies than I've sold, but because I really use it more as a business development tool. I think the only person that really bought one so far may be my mom and my dad, and I forced them to buy it, but no, it's, I think we've sold a couple hundred copies, and I'm not really advertising it that much”
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