Scott East, founder and CEO of MSIGHTS, details the company's average annual contract value and enterprise customer price range.
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“Our average revenue is about 250,000 dollars per per client. And that actually, we have clients that are on the lower scale paying 30,000 a year, and we have clients that are paying us over, over a million a year.”
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More from Scott East
Insight
East: Per-seat licensing hurts the value of enterprise data platforms
“To me, the license model for that type of system just really doesn't make sense because it really hurts the value proposition. I want as many people as possible. Inside the enterprise using our reporting for decision making, because it really drives better val…”
Scott EastNov 6, 2017▶ 5:49835: $3m+ in Revenue, How to make a SaaS and Professional Service Model Work Together
AssertionNot checkable as stated
East: MSIGHTS revenue splits 50-50 between SaaS licenses and professional services
“We have recurring platform license, which is about 50% of our overall revenue, and then we also have recurring PS revenue, which is the balance of the 50%.”
Scott EastNov 6, 2017▶ 7:24835: $3m+ in Revenue, How to make a SaaS and Professional Service Model Work Together
Opinion
East: Relying on word-of-mouth was MSIGHTS's biggest growth mistake
“If I had to kind of name a big mistake that I've made over the last three years was not being more aggressive on the sales and marketing side and investing too much on word of mouth.”
Scott EastNov 6, 2017▶ 16:14835: $3m+ in Revenue, How to make a SaaS and Professional Service Model Work Together
Insight
East: Future-oriented 'pull goals' are more sustainable than 'push goals'
“I think a pull goal is one of those things where you look a lot more in the future and you pull yourself up rather than using push, which I think depends too much on how energetic you are and focused you are.”
Scott EastNov 6, 2017▶ 19:18835: $3m+ in Revenue, How to make a SaaS and Professional Service Model Work Together
AssertionNot checkable as stated
East: MSIGHTS serves fewer than 20 total enterprise clients
“I mean, it's less than 20 clients.”
Scott EastNov 6, 2017▶ 13:04835: $3m+ in Revenue, How to make a SaaS and Professional Service Model Work Together
AssertionNot checkable as stated
East: MSIGHTS loses at most one client per year to churn
“But on churn, we maybe lose a client a year, if that much.”
Scott EastNov 6, 2017▶ 13:13835: $3m+ in Revenue, How to make a SaaS and Professional Service Model Work Together
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