Will van der Sanden

Founder and CEO, Dux-Soup · 1 appearance on the record.

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founderexecutiveengineerdux-soup.com ↗

Will van der Sanden is the creator and CEO of Dux-Soup, a LinkedIn lead generation and outreach automation tool. He originally created the tool as a bootstrapped side project before scaling it into a profitable SaaS company.

15statements → 9claims → 0claims resolved → 3.93/5average certainty → 1.33/5average debate potential →

9 not checkable as stated how the 9 claims stand · each chip opens the sources

1 prediction · 8 assertions · 6 disclosures · every statement was checked. The prediction and assertions are the 9 claims: statements the public record can support or contradict. 0 are resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Will argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Will van der Sanden on measured tape to publish a rate. This says nothing about how they speak.

Everything Will van der Sanden said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Dux-Soup operates with only one software engineer: founder Will van der Sanden
“Well, I would say one.”
Will van der Sanden Jun 21, 2021 ▶ 10:46 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Assertion Not checkable as stated
Van der Sanden: Dux-Soup maintains an 80% profit margin
“Well, I would say 80%.”
Will van der Sanden Jun 21, 2021 ▶ 15:34 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Assertion Not checkable as stated
Dux-Soup paid influencer John Nemo zero to promote the platform
“Nothing at all, no, zero. He liked the way that the product works, he liked the way that it was priced, and we also got along at a personal level”
Will van der Sanden Jun 21, 2021 ▶ 7:08 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Assertion Not checkable as stated
Van der Sanden: Dux-Soup experiences about 10% monthly churn
“The churn, we were at about 10%.”
Will van der Sanden Jun 21, 2021 ▶ 12:42 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Assertion Not checkable as stated
Van der Sanden: About 20% of new Dux-Soup users convert to paid
“There would be about, I would say a fifth, probably.”
Will van der Sanden Jun 21, 2021 ▶ 14:33 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Disclosure
Van der Sanden: Dux-Soup ARPU is about $25 per user monthly
“The average is about 25 dollars a month per per user.”
Will van der Sanden Jun 21, 2021 ▶ 2:23 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Assertion Not checkable as stated
Dux-Soup counts 70,000 total users and 15,000 paying customers
“Today what we got, if you included the free ones 70,000. But if you, if you're looking at paid customers, we got about 15,000 customers.”
Will van der Sanden Jun 21, 2021 ▶ 3:52 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Prediction Not checkable as stated
Van der Sanden: Dux-Soup forecasts breaking $400K MRR in 2021
“Well, that's definitely the forecast, yeah.”
Will van der Sanden Jun 21, 2021 ▶ 7:40 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Disclosure
Van der Sanden: Dux-Soup is entirely self-funded with zero outside capital
“No, this is all self-funded. So there's no no bootstrap, no capital.”
Will van der Sanden Jun 21, 2021 ▶ 8:00 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Disclosure
Van der Sanden confirms he owns 100% of Dux-Soup
“So you own a hundred percent of the business right now? [578] Will van der Sanden: Absolutely.”
Will van der Sanden Jun 21, 2021 ▶ 9:37 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Assertion Not checkable as stated
Van der Sanden: Dux-Soup adds about 4,000 new users monthly
“We have about 4000 new users every month.”
Will van der Sanden Jun 21, 2021 ▶ 14:08 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Disclosure
Van der Sanden says an all-cash buyout would be hard to reject
“Catch in hand that would be very difficult to reject because I've got plenty of other ideas that I want to work on and try out.”
Will van der Sanden Jun 21, 2021 ▶ 17:10 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Disclosure
Van der Sanden: Turbo Edition is Dux-Soup's fastest-growing package
“The fastest growing one is absolutely the Turbo Turbo Edition.”
Will van der Sanden Jun 21, 2021 ▶ 1:41 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Assertion Not checkable as stated
Van der Sanden: Dux-Soup made around $1,500 in first-year revenue
“First year in revenue, that must have been around like 1500 dollars, I think.”
Will van der Sanden Jun 21, 2021 ▶ 2:34 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer
Disclosure
Van der Sanden went full-time on Dux-Soup after 1.5 to 2 years
“After about a year and a half or two years, we saw revenue going up To the level that really the standard or the normal contracting could stop and I could focus full time on on Duxo.”
Will van der Sanden Jun 21, 2021 ▶ 3:24 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer

Appearances (1)

EpisodeDateSpeaking time
This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer Jun 21, 2021 9m
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