The Ledger
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Dux-Soup operates with only one software engineer: founder Will van der Sanden
“Well, I would say one.”
Dux-Soup paid influencer John Nemo zero to promote the platform
“Nothing at all, no, zero. He liked the way that the product works, he liked the way that it was priced, and we also got along at a personal level”
Van der Sanden: About 20% of new Dux-Soup users convert to paid
“There would be about, I would say a fifth, probably.”
Van der Sanden: Dux-Soup ARPU is about $25 per user monthly
“The average is about 25 dollars a month per per user.”
Dux-Soup counts 70,000 total users and 15,000 paying customers
“Today what we got, if you included the free ones 70,000. But if you, if you're looking at paid customers, we got about 15,000 customers.”
Van der Sanden: Dux-Soup forecasts breaking $400K MRR in 2021
“Well, that's definitely the forecast, yeah.”
Van der Sanden: Dux-Soup is entirely self-funded with zero outside capital
“No, this is all self-funded.
So there's no no bootstrap, no capital.”
Van der Sanden confirms he owns 100% of Dux-Soup
“So you own a hundred percent of the business right now?
[578] Will van der Sanden: Absolutely.”
Van der Sanden: Dux-Soup adds about 4,000 new users monthly
“We have about 4000 new users every month.”
Van der Sanden says an all-cash buyout would be hard to reject
“Catch in hand that would be very difficult to reject because I've got plenty of other ideas that I want to work on and try out.”
Van der Sanden: Turbo Edition is Dux-Soup's fastest-growing package
“The fastest growing one is absolutely the Turbo Turbo Edition.”