Assertion certainty 4/5 debate potential 1/5

Dux-Soup counts 70,000 total users and 15,000 paying customers

Will van der Sanden · This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer · Jun 21, 2021 · at 3:52

Will van der Sanden, founder of LinkedIn automation tool Dux-Soup, discusses the company's user base and customer conversion with host Nathan Latka.

0:00 / 0:07exact quote · 7.9s

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“Today what we got, if you included the free ones 70,000. But if you, if you're looking at paid customers, we got about 15,000 customers.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Dux-Soup has 70,000 total users, including approximately 15,000 paying customers.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

prediction date: 2021-06-21, stated by the speaker

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More from Will van der Sanden

Assertion Not checkable as stated

Dux-Soup operates with only one software engineer: founder Will van der Sanden

“Well, I would say one.”

Will van der Sanden Jun 21, 2021 ▶ 10:46 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer

Assertion Not checkable as stated

Van der Sanden: Dux-Soup maintains an 80% profit margin

“Well, I would say 80%.”

Will van der Sanden Jun 21, 2021 ▶ 15:34 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer

Assertion Not checkable as stated

Dux-Soup paid influencer John Nemo zero to promote the platform

“Nothing at all, no, zero. He liked the way that the product works, he liked the way that it was priced, and we also got along at a personal level”

Will van der Sanden Jun 21, 2021 ▶ 7:08 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer

Assertion Not checkable as stated

Van der Sanden: Dux-Soup experiences about 10% monthly churn

“The churn, we were at about 10%.”

Will van der Sanden Jun 21, 2021 ▶ 12:42 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer

Assertion Not checkable as stated

Van der Sanden: About 20% of new Dux-Soup users convert to paid

“There would be about, I would say a fifth, probably.”

Will van der Sanden Jun 21, 2021 ▶ 14:33 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer

Disclosure

Van der Sanden: Dux-Soup ARPU is about $25 per user monthly

“The average is about 25 dollars a month per per user.”

Will van der Sanden Jun 21, 2021 ▶ 2:23 This Bootstrapped Startup Makes Crazy High $4.5m in Revenue Per Engineer

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