Disclosure
Van der Kleij bootstrapped Tapfiliate after bad experiences with early investors
“In my first company, I had a very bad experience with an investor or with multiple investors actually.”
Assertion Not checkable as stated
Van der Kleij: Tapfiliate has roughly 7% monthly logo churn
“So logo churn is about seven percent, which is quite high per month.”
Assertion Not checkable as stated
Van der Kleij: Tapfiliate monthly revenue churn is around 5%
“The revenue churn is a little bit lower, it's around five percent, but that's because, you know, we've been on our current price points for quite a while, so we don't have a lot of, you know, we started out at 29 dollars, now the lowest price plan is 69 dollar…”
Insight
Van der Kleij: Avoiding transaction fees lets businesses offer better affiliate payouts
“It gives you an extremely big edge if you don't have to, if you don't have to pay any per transaction fees, because you can use the money either, you know, for your own bottom line or even better to create a more enticing offer for your affiliates.”
Disclosure
Van der Kleij targets a 5x ARR multiple to sell Tapfiliate
“No, I I'd say five times will be good.”
Assertion Not checkable as stated
Van der Kleij: Tapfiliate's average customer pays about $80 per month
“That's about 80 dollars.”
Assertion Not checkable as stated
Van der Kleij: Tapfiliate's February website launch severely hurt conversion rates
“Well, we used to do 100% year over year. But we launched a new website in February of this year, and that completely, completely killed our conversion rates.”
Assertion Not checkable as stated
Tapfiliate pays $20 to $30 per trial with 40% conversion
“So I think that's about, for a trial customer, it's about 20 to 30 dollars, and we have a trial to paying ratio of 40%.”
Disclosure
Van der Kleij requires his entire Tapfiliate team to work in-office
“Everyone is in Amsterdam. Yeah. I'm a bit of I'm a bit old school in that sense. I like everybody being together in an office.”
Assertion Not checkable as stated
Van der Kleij: Tapfiliate has been profitable since its second year
“We've been profitable since year two.”
Assertion Not checkable as stated
Van der Kleij: Tapfiliate reaches over 1,000 customers
“We're a little over a thousand.”
Assertion Not checkable as stated
Van der Kleij: Tapfiliate was making around $60k per month a year ago
“No, a year ago it was rather like I think it was like 60.”
Assertion Not checkable as stated
Tapfiliate Operates With a Team of Five People
“We're five.”
Assertion Supported
Van der Kleij: Growth Sumo takes a 15% commission fee
“For growth sumo, it's 15% off the commission.”
Disclosure
Tapfiliate's Largest Customers Manage Around 40,000 Affiliates
“It ranges like, it goes like some people like our biggest customers are around like 40,000 affiliates. And then and then there's customers who only have one or two.”
