The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 15 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Van der Kleij bootstrapped Tapfiliate after bad experiences with early investors
“In my first company, I had a very bad experience with an investor or with multiple investors actually.”
Van der Kleij: Tapfiliate has roughly 7% monthly logo churn
“So logo churn is about seven percent, which is quite high per month.”
Van der Kleij: Tapfiliate monthly revenue churn is around 5%
“The revenue churn is a little bit lower, it's around five percent, but that's because, you know, we've been on our current price points for quite a while, so we don't have a lot of, you know, we started out at 29 dollars, now the lowest price plan is 69 dollar…”
Van der Kleij: Avoiding transaction fees lets businesses offer better affiliate payouts
“It gives you an extremely big edge if you don't have to, if you don't have to pay any per transaction fees, because you can use the money either, you know, for your own bottom line or even better to create a more enticing offer for your affiliates.”
Van der Kleij: Tapfiliate's February website launch severely hurt conversion rates
“Well, we used to do 100% year over year. But we launched a new website in February of this year, and that completely, completely killed our conversion rates.”
Tapfiliate pays $20 to $30 per trial with 40% conversion
“So I think that's about, for a trial customer, it's about 20 to 30 dollars, and we have a trial to paying ratio of 40%.”
Van der Kleij requires his entire Tapfiliate team to work in-office
“Everyone is in Amsterdam. Yeah. I'm a bit of I'm a bit old school in that sense. I like everybody being together in an office.”
Van der Kleij: Tapfiliate has been profitable since its second year
“We've been profitable since year two.”
Van der Kleij: Tapfiliate was making around $60k per month a year ago
“No, a year ago it was rather like I think it was like 60.”