Van der Kleij: Tapfiliate's average customer pays about $80 per month
Thomas van der Kleij · 1483 How to Bootstrap to $1M in ARR · Aug 16, 2019 · at 2:51
Tapfiliate founder Thomas van der Kleij shares average revenue per user (ARPU) metrics for his bootstrapped affiliate tracking platform with Nathan Latka.
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“That's about 80 dollars.”
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More from Thomas van der Kleij
Van der Kleij bootstrapped Tapfiliate after bad experiences with early investors
“In my first company, I had a very bad experience with an investor or with multiple investors actually.”
Van der Kleij: Tapfiliate has roughly 7% monthly logo churn
“So logo churn is about seven percent, which is quite high per month.”
Van der Kleij: Tapfiliate monthly revenue churn is around 5%
“The revenue churn is a little bit lower, it's around five percent, but that's because, you know, we've been on our current price points for quite a while, so we don't have a lot of, you know, we started out at 29 dollars, now the lowest price plan is 69 dollar…”
Van der Kleij: Avoiding transaction fees lets businesses offer better affiliate payouts
“It gives you an extremely big edge if you don't have to, if you don't have to pay any per transaction fees, because you can use the money either, you know, for your own bottom line or even better to create a more enticing offer for your affiliates.”