Van der Kleij: Tapfiliate was making around $60k per month a year ago
Thomas van der Kleij · 1483 How to Bootstrap to $1M in ARR · Aug 16, 2019 · at 5:03
Tapfiliate founder Thomas van der Kleij discusses past monthly revenue benchmarks with Nathan Latka.
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“No, a year ago it was rather like I think it was like 60.”
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Van der Kleij bootstrapped Tapfiliate after bad experiences with early investors
“In my first company, I had a very bad experience with an investor or with multiple investors actually.”
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“So logo churn is about seven percent, which is quite high per month.”
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“The revenue churn is a little bit lower, it's around five percent, but that's because, you know, we've been on our current price points for quite a while, so we don't have a lot of, you know, we started out at 29 dollars, now the lowest price plan is 69 dollar…”
Van der Kleij: Avoiding transaction fees lets businesses offer better affiliate payouts
“It gives you an extremely big edge if you don't have to, if you don't have to pay any per transaction fees, because you can use the money either, you know, for your own bottom line or even better to create a more enticing offer for your affiliates.”