Steve Arnold

CRO, Primerli · 1 appearance on the record.

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founderexecutiveoperatorLinkedIn ↗

Steve Arnold co-founded and served as CEO of Edays, an absence management software platform that he scaled globally and backed via private equity. Today, he serves as Chief Revenue Officer at Primerli, an edtech provider focused on short-form industry learning content for B2B commercial teams.

15statements → 12claims → 0claims resolved → 3.93/5average certainty → 1.07/5average debate potential →

12 not checkable as stated how the 12 claims stand · each chip opens the sources

12 assertions · 3 disclosures · every statement was checked. The predictions and assertions are the 12 claims: statements the public record can support or contradict. 0 are resolved, and 12 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Steve argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Steve Arnold on measured tape to publish a rate. This says nothing about how they speak.

What they said15 Episodes1

Everything Steve Arnold said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Arnold: E-Days ARR stands at £2.7M

“So our recurring revenue is 2.7 million pounds.”

Steve Arnold Apr 20, 2020 ▶ 6:33 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

E-Days converts 50% of screenshare product demos into customer sign-ups

“When we get them onto an online demo via screen share, we've got a 50% conversion rate of people who see these to signing up in the system.”

Steve Arnold Apr 20, 2020 ▶ 8:23 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

E-Days operates at approximately a 45% EBITDA margin

“And we're about 45% EBITDA margin.”

Steve Arnold Apr 20, 2020 ▶ 13:59 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

Arnold: Average E-Days customer has 150 employees and pays $200 monthly

“An average customer has got about 150 employees and they're paid about 200 dollars per month.”

Steve Arnold Apr 20, 2020 ▶ 4:09 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

Arnold: E-Days has scaled to 1,400 customers

“We got 1400 customers now.”

Steve Arnold Apr 20, 2020 ▶ 5:11 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

Arnold: E-Days added 330 customers and £600k ARR over past year

“Over the last 12 months, we've signed up another 330 odd customers and added about 600,000 pounds worth of recurring revenue or business over the last 12 months.”

Steve Arnold Apr 20, 2020 ▶ 5:42 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

E-Days maintains a 25% inbound inquiry-to-customer conversion rate

“So we get these inquiries coming in and we convert 25% of those to customers. That's our metric that we've kept pretty consistent.”

Steve Arnold Apr 20, 2020 ▶ 7:27 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Disclosure

Arnold: E-Days Raised ~$10M From PE for Partner Buyout

“It was about ten million.”

Steve Arnold Apr 20, 2020 ▶ 11:29 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Disclosure

Arnold: Private Equity Firm Owns ~60% of E-Days Post-Buyout

“They own about 60%.”

Steve Arnold Apr 20, 2020 ▶ 12:08 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

E-Days has an annual logo churn rate of 8%

“Eight percent of our customers is, is our, would be our logo churn.”

Steve Arnold Apr 20, 2020 ▶ 14:43 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

E-Days maintains a net revenue retention rate of 105% to 106%

“It's about a 105%, a 106%.”

Steve Arnold Apr 20, 2020 ▶ 14:56 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

E-Days has an average CAC just under $2,000

“The average cost of acquisition in dollars is just below 2000 dollars.”

Steve Arnold Apr 20, 2020 ▶ 16:15 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

E-Days achieves an 8.5 month customer payback period

“Eight and a half months is how I calculate the payback.”

Steve Arnold Apr 20, 2020 ▶ 16:22 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Assertion Not checkable as stated

E-Days employs a sales team of six across enterprise and SMEs

“So we've got a team of six sales guys at the moment. They're split into enterprise and SMEs.”

Steve Arnold Apr 20, 2020 ▶ 7:43 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Disclosure

Arnold: Early Partners Owned 80% of E-Days Prior to Buyout

“Well, there were two of them really. One was a silent partner. So one of them had in total, they had 80% of the company.”

Steve Arnold Apr 20, 2020 ▶ 11:38 1731 How He Raised $10m From PE To Buy Out 80% Cofounders

Appearances (1)

Episode	Date	Speaking time
1731 How He Raised $10m From PE To Buy Out 80% Cofounders	Apr 20, 2020	10m

Steve Arnold

The record, in short

How they sound: not measured why? →

Appearances (1)

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