The Ledger
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E-Days converts 50% of screenshare product demos into customer sign-ups
“When we get them onto an online demo via screen share, we've got a 50% conversion rate of people who see these to signing up in the system.”
Arnold: Average E-Days customer has 150 employees and pays $200 monthly
“An average customer has got about 150 employees and they're paid about 200 dollars per month.”
Arnold: E-Days added 330 customers and £600k ARR over past year
“Over the last 12 months, we've signed up another 330 odd customers and added about 600,000 pounds worth of recurring revenue or business over the last 12 months.”
E-Days maintains a 25% inbound inquiry-to-customer conversion rate
“So we get these inquiries coming in and we convert 25% of those to customers. That's our metric that we've kept pretty consistent.”
E-Days has an annual logo churn rate of 8%
“Eight percent of our customers is, is our, would be our logo churn.”
E-Days has an average CAC just under $2,000
“The average cost of acquisition in dollars is just below 2000 dollars.”
E-Days achieves an 8.5 month customer payback period
“Eight and a half months is how I calculate the payback.”