Sean Leonard

CEO & Co-Founder, ActiveDEMAND · 1 appearance on the record.

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founderexecutiveengineeractivedemand.com ↗

Sean Leonard is the co-founder and CEO of Calgary-based JumpDEMAND Inc., the developer behind marketing automation and sales enablement platforms ActiveDEMAND and FunnelFLARE. He holds degrees in computer engineering and an MBA, with extensive experience in digital marketing systems and industrial automation.

9statements → 6claims → 0claims resolved → 4.11/5average certainty → 1.44/5average debate potential →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 2 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Sean argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Sean Leonard on measured tape to publish a rate. This says nothing about how they speak.

What they said9 Episodes1

Everything Sean Leonard said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Leonard: Agencies rarely buy annual software or own-site automation due to cost

“No agencies will typically pay up front for an annual plan. Like, I know that our competitors are selling annual plans, but if you go look at any agency website, how many of them actually have marketing automation on their site? Very few. Because they just can…”

Sean Leonard Jun 12, 2019 ▶ 12:26 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today

Disclosure

Leonard: ActiveDEMAND would absolutely accept a $10M acquisition offer

“Yeah, the reality is for ten million dollars, we would absolutely sell.”

Sean Leonard Jun 12, 2019 ▶ 16:09 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today

Insight

Leonard: ActiveDEMAND uses call tracking as a loss leader to acquire agencies

“I would say a big part of the growth comes from expansion. And the reason being is we have a low entry point, which is agencies typically start with us with call tracking, which is a, we are, it's absolutely a loss leader for us. And because we can beat lots o…”

Sean Leonard Jun 12, 2019 ▶ 8:55 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today