Leonard: ActiveDEMAND would absolutely accept a $10M acquisition offer
Sean Leonard · 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today · Jun 12, 2019 · at 16:09
Sean Leonard, CEO of bootstrapped SaaS ActiveDEMAND, responds to Nathan Latka asking if he would sell the company for $10 million.
0:00 / 0:03exact quote · 3.3s
720p mp4 · rendered on demand · StarZero watermark
“Yeah, the reality is for ten million dollars, we would absolutely sell.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Sean Leonard
Leonard: Agencies rarely buy annual software or own-site automation due to cost
“No agencies will typically pay up front for an annual plan. Like, I know that our competitors are selling annual plans, but if you go look at any agency website, how many of them actually have marketing automation on their site? Very few. Because they just can…”
Leonard: ActiveDEMAND uses call tracking as a loss leader to acquire agencies
“I would say a big part of the growth comes from expansion. And the reason being is we have a low entry point, which is agencies typically start with us with call tracking, which is a, we are, it's absolutely a loss leader for us. And because we can beat lots o…”
Leonard: Average ActiveDEMAND customer pays roughly $400 per month
“I think it's a case that yeah, I would say average customer is probably 400 bucks a month.”