Assertion certainty 3/5 debate potential 1/5

Leonard: Average ActiveDEMAND customer pays roughly $400 per month

Sean Leonard · 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today · Jun 12, 2019 · at 3:50

Sean Leonard, CEO and co-founder of marketing automation platform ActiveDEMAND, estimates the company's average monthly revenue per customer.

0:00 / 0:07exact quote · 7.9s
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“I think it's a case that yeah, I would say average customer is probably 400 bucks a month.”

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More from Sean Leonard

Insight
Leonard: Agencies rarely buy annual software or own-site automation due to cost
“No agencies will typically pay up front for an annual plan. Like, I know that our competitors are selling annual plans, but if you go look at any agency website, how many of them actually have marketing automation on their site? Very few. Because they just can…”
Sean Leonard Jun 12, 2019 ▶ 12:26 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today
Disclosure
Leonard: ActiveDEMAND would absolutely accept a $10M acquisition offer
“Yeah, the reality is for ten million dollars, we would absolutely sell.”
Sean Leonard Jun 12, 2019 ▶ 16:09 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today
Insight
Leonard: ActiveDEMAND uses call tracking as a loss leader to acquire agencies
“I would say a big part of the growth comes from expansion. And the reason being is we have a low entry point, which is agencies typically start with us with call tracking, which is a, we are, it's absolutely a loss leader for us. And because we can beat lots o…”
Sean Leonard Jun 12, 2019 ▶ 8:55 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today
Assertion Not checkable as stated
Leonard: ActiveDEMAND has 500 agency customers
“We have 500 agencies.”
Sean Leonard Jun 12, 2019 ▶ 6:52 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today
Assertion Not checkable as stated
Leonard: ActiveDEMAND generates under $300,000 monthly revenue
“Yeah, definitely under 300,000 a month.”
Sean Leonard Jun 12, 2019 ▶ 7:50 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today
Assertion Not checkable as stated
Leonard: ActiveDEMAND achieved 30% year-over-year growth
“So last year, I'd say we grew 30% this year.”
Sean Leonard Jun 12, 2019 ▶ 8:12 1418 $2.4M ARR Marketing Automation Company CEO Would Sell for $10M Today
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