The Ledger
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Leonard: Agencies rarely buy annual software or own-site automation due to cost
“No agencies will typically pay up front for an annual plan. Like, I know that our competitors are selling annual plans, but if you go look at any agency website, how many of them actually have marketing automation on their site? Very few. Because they just can…”
Leonard: ActiveDEMAND would absolutely accept a $10M acquisition offer
“Yeah, the reality is for ten million dollars, we would absolutely sell.”
Leonard: ActiveDEMAND uses call tracking as a loss leader to acquire agencies
“I would say a big part of the growth comes from expansion. And the reason being is we have a low entry point, which is agencies typically start with us with call tracking, which is a, we are, it's absolutely a loss leader for us. And because we can beat lots o…”
Leonard: Average ActiveDEMAND customer pays roughly $400 per month
“I think it's a case that yeah, I would say average customer is probably 400 bucks a month.”
Leonard: ActiveDEMAND generates under $300,000 monthly revenue
“Yeah, definitely under 300,000 a month.”
Leonard: ActiveDEMAND achieved 30% year-over-year growth
“So last year, I'd say we grew 30% this year.”