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Nick Mason

Co-founder & CEO, Turtl · 1 appearance on the record.

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founderexecutiveengineerauthorLinkedIn ↗turtl.co ↗

Mason co-founded Turtl after researching how cognitive psychology principles affect reading and engagement during a consulting project at the University of Oxford. As CEO, he led the content automation and analytics SaaS platform through a Series A round to serve global enterprise clients.

10statements → 2claims → 0claims resolved → 3.7/5average certainty → 1.5/5average debate potential →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 3 insights · 4 disclosures · 1 what if · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Nick argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Nick Mason on measured tape to publish a rate. This says nothing about how they speak.

Everything Nick Mason said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Nick Mason: Turtl avoids VC funding to retain founder control
“So we want to kind of steer clear of doing it the VC way and, you know, try and maintain control and keep it that way.”
Nick Mason Jul 7, 2018 ▶ 3:46 1078 How agile content marketing solution Turtl hit $125k/mo
Insight
Nick Mason: Enterprise land-and-expand sales require a lower initial entry price
“We, what we found is that if we go in too high to start with you know, we struggle to demonstrate value quick enough for people to really get what we're doing. So our strategy at the moment is to go in a tiny bit lower and to grow value over time. So, you know…”
Nick Mason Jul 7, 2018 ▶ 5:58 1078 How agile content marketing solution Turtl hit $125k/mo
Insight
Nick Mason: End users, not check signers, drive enterprise software expansion
“Cause at the end of the day, you know, those are the people who buy our software. They don't sign the checks, but those are the people who you know, will be demanding more licenses. And saying, you know, you absolutely must not take this thing away from us. So…”
Nick Mason Jul 7, 2018 ▶ 8:28 1078 How agile content marketing solution Turtl hit $125k/mo
Insight
Nick Mason: Having kids in your mid-20s forces entrepreneurial focus
“Well, the advice that I give is to have kids younger. I would have had kids at 25 because I think it helps you focus and see what, you know, Make sure things are important.”
Nick Mason Jul 7, 2018 ▶ 15:08 1078 How agile content marketing solution Turtl hit $125k/mo
Assertion Not checkable as stated
Nick Mason: Turtl's ACV is around £2,500 per month
“So average contract value per month is around two and a half thousand UK.”
Nick Mason Jul 7, 2018 ▶ 1:57 1078 How agile content marketing solution Turtl hit $125k/mo
Assertion Not checkable as stated
Nick Mason: Turtl serves around 50 customers including Bloomberg, Cisco, and Oracle
“So we have in the region of 50 customers, ranging from Bloomberg, Cisco, Oracle economists, people like that, down to smaller businesses.”
Nick Mason Jul 7, 2018 ▶ 5:30 1078 How agile content marketing solution Turtl hit $125k/mo
What-if
Nick Mason: Turtl should have invested in customer success sooner
“And I think that if I had one thing that I wish we'd invested in a bit sooner, it would have been that because, you know, it takes time to get up to speed and, you know, it's also a tremendous opportunity for upsell and growing accounts if you're doing that we…”
Nick Mason Jul 7, 2018 ▶ 8:12 1078 How agile content marketing solution Turtl hit $125k/mo
Disclosure
Nick Mason: Customer-published content is one of Turtl's biggest lead drivers
“The thing as well that really drives that drives leads for us is one of our biggest lead generators is customers content.”
Nick Mason Jul 7, 2018 ▶ 13:35 1078 How agile content marketing solution Turtl hit $125k/mo
Disclosure
Mason: Turtl's conservative target is expansion revenue balancing churn
“Our conservative goal is that the two balance each other out. But we'd like to do a lot better than that because we've got some really big accounts that we can grow. So that's our pessimistic our pessimistic view for this year.”
Nick Mason Jul 7, 2018 ▶ 9:48 1078 How agile content marketing solution Turtl hit $125k/mo
Disclosure
Mason: Turtl spends 6,000 to 7,000 monthly on direct marketing
“Six, 7000.”
Nick Mason Jul 7, 2018 ▶ 11:53 1078 How agile content marketing solution Turtl hit $125k/mo

Appearances (1)

EpisodeDateSpeaking time
1078 How agile content marketing solution Turtl hit $125k/mo Jul 7, 2018 8m
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