why aren't all 10 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Disclosure
Nick Mason: Turtl avoids VC funding to retain founder control
“So we want to kind of steer clear of doing it the VC way and, you know, try and maintain control and keep it that way.”
Insight
Nick Mason: Enterprise land-and-expand sales require a lower initial entry price
“We, what we found is that if we go in too high to start with you know, we struggle to demonstrate value quick enough for people to really get what we're doing. So our strategy at the moment is to go in a tiny bit lower and to grow value over time. So, you know…”
Insight
Nick Mason: End users, not check signers, drive enterprise software expansion
“Cause at the end of the day, you know, those are the people who buy our software. They don't sign the checks, but those are the people who you know, will be demanding more licenses. And saying, you know, you absolutely must not take this thing away from us. So…”
Insight
Nick Mason: Having kids in your mid-20s forces entrepreneurial focus
“Well, the advice that I give is to have kids younger. I would have had kids at 25 because I think it helps you focus and see what, you know, Make sure things are important.”
Assertion Not checkable as stated
Nick Mason: Turtl's ACV is around £2,500 per month
“So average contract value per month is around two and a half thousand UK.”
Assertion Not checkable as stated
Nick Mason: Turtl serves around 50 customers including Bloomberg, Cisco, and Oracle
“So we have in the region of 50 customers, ranging from Bloomberg, Cisco, Oracle economists, people like that, down to smaller businesses.”
What-if
Nick Mason: Turtl should have invested in customer success sooner
“And I think that if I had one thing that I wish we'd invested in a bit sooner, it would have been that because, you know, it takes time to get up to speed and, you know, it's also a tremendous opportunity for upsell and growing accounts if you're doing that we…”
Disclosure
Nick Mason: Customer-published content is one of Turtl's biggest lead drivers
“The thing as well that really drives that drives leads for us is one of our biggest lead generators is customers content.”
Disclosure
Mason: Turtl's conservative target is expansion revenue balancing churn
“Our conservative goal is that the two balance each other out. But we'd like to do a lot better than that because we've got some really big accounts that we can grow. So that's our pessimistic our pessimistic view for this year.”
Disclosure
Mason: Turtl spends 6,000 to 7,000 monthly on direct marketing
“Six, 7000.”