Disclosure certainty 4/5 debate potential 1/5

Mason: Turtl spends 6,000 to 7,000 monthly on direct marketing

Nick Mason · 1078 How agile content marketing solution Turtl hit $125k/mo · Jul 7, 2018 · at 11:53

Nick Mason, co-founder and CEO of Turtl, discusses the company's direct customer acquisition budget with Nathan Latka.

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“Six, 7000.”

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Disclosure
Nick Mason: Turtl avoids VC funding to retain founder control
“So we want to kind of steer clear of doing it the VC way and, you know, try and maintain control and keep it that way.”
Nick Mason Jul 7, 2018 ▶ 3:46 1078 How agile content marketing solution Turtl hit $125k/mo
Insight
Nick Mason: Enterprise land-and-expand sales require a lower initial entry price
“We, what we found is that if we go in too high to start with you know, we struggle to demonstrate value quick enough for people to really get what we're doing. So our strategy at the moment is to go in a tiny bit lower and to grow value over time. So, you know…”
Nick Mason Jul 7, 2018 ▶ 5:58 1078 How agile content marketing solution Turtl hit $125k/mo
Insight
Nick Mason: End users, not check signers, drive enterprise software expansion
“Cause at the end of the day, you know, those are the people who buy our software. They don't sign the checks, but those are the people who you know, will be demanding more licenses. And saying, you know, you absolutely must not take this thing away from us. So…”
Nick Mason Jul 7, 2018 ▶ 8:28 1078 How agile content marketing solution Turtl hit $125k/mo
Insight
Nick Mason: Having kids in your mid-20s forces entrepreneurial focus
“Well, the advice that I give is to have kids younger. I would have had kids at 25 because I think it helps you focus and see what, you know, Make sure things are important.”
Nick Mason Jul 7, 2018 ▶ 15:08 1078 How agile content marketing solution Turtl hit $125k/mo
Assertion Not checkable as stated
Nick Mason: Turtl's ACV is around £2,500 per month
“So average contract value per month is around two and a half thousand UK.”
Nick Mason Jul 7, 2018 ▶ 1:57 1078 How agile content marketing solution Turtl hit $125k/mo
Assertion Not checkable as stated
Nick Mason: Turtl serves around 50 customers including Bloomberg, Cisco, and Oracle
“So we have in the region of 50 customers, ranging from Bloomberg, Cisco, Oracle economists, people like that, down to smaller businesses.”
Nick Mason Jul 7, 2018 ▶ 5:30 1078 How agile content marketing solution Turtl hit $125k/mo
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