Mark Michael

Co-Founder and CEO, DevHub · 1 appearance on the record.

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founderexecutivehost@gliderceo ↗markmichael.org ↗

Mark Michael co-founded DevHub, leading the platform as CEO to help enterprise and multi-location brands build localized landing pages and web experiences at scale. He also hosts the gliderCEO podcast and publishes essays and creative projects on entrepreneurship.

12statements → 5claims → 0claims resolved → 3.67/5average certainty → 1.17/5average debate potential →

5 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 7 disclosures · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mark argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Mark Michael on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Mark Michael said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

DevHub operates its multi-million dollar enterprise business with just seven employees

“If you took a tour of the office, there's probably seven here.”

Mark Michael Apr 7, 2018 ▶ 10:17 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Disclosure

DevHub charges a minimum $2,000 monthly platform license plus usage fees

“Typically it's about a, it's a two K a month license. And then there's a typically a per unit cost that applies toward that 2000. So 2000 is almost like a minimum.”

Mark Michael Apr 7, 2018 ▶ 3:37 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Disclosure

DevHub enterprise customers pay up to $100,000 in monthly recurring revenue

“We have a bunch of customers that are in the, kind of like, 50 to a 100,000 range a month.”

Mark Michael Apr 7, 2018 ▶ 4:12 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Prediction Not checkable as stated

DevHub projects reaching $500,000 in monthly recurring revenue by 2019

“No, but probably next year that will definitely happen.”

Mark Michael Apr 7, 2018 ▶ 8:07 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Disclosure

Mark Michael: DevHub burned its 2009 funding round within six months

“So, I mean, we raised in 2009, but not for what we're doing today. That money was gone in six months.”

Mark Michael Apr 7, 2018 ▶ 8:33 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Assertion Not checkable as stated

Michael: Some DevHub customers have over 70,000 landing pages on platform

“Some of those customers have 70,000 plus landing pages on the platform.”

Mark Michael Apr 7, 2018 ▶ 10:46 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Assertion Not checkable as stated

Michael: DevHub has roughly 12% annual revenue churn

“It's about 12%... More revenue.”

Mark Michael Apr 7, 2018 ▶ 12:40 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Assertion Not checkable as stated

DevHub customer churn concentrates almost entirely in the first 90 days

“So within the first three months, that's when people are really dropping off. They're not dropping off once they get any kind of permanence kind of on the platform called 20 plus”

Mark Michael Apr 7, 2018 ▶ 13:21 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Disclosure

Michael: Outbound email is DevHub's biggest acquisition channel

“Our biggest funnel or channel for acquiring new customers besides referrals has really been kind of outbound. It's been, we use outreach.io and I mean, we do those email blasts that a lot of people hate.”

Mark Michael Apr 7, 2018 ▶ 13:42 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Disclosure

Brands use DevHub to deploy over 100,000 websites at scale

“Brands and agencies use it to build, like, a lot of websites. You're not using us to build one. You're using us to build out, let's say, a 110,020.”

Mark Michael Apr 7, 2018 ▶ 1:56 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Disclosure

Mark Michael: DevHub scaled from 3 to 35 employees after 2009 funding

“We like expanded the office. We went from like three people to 35 people.”

Mark Michael Apr 7, 2018 ▶ 8:52 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Assertion Not checkable as stated

DevHub grew from 48 to 61 active enterprise customers year-over-year

“We went from forty-eight-ish customers to about 61.”

Mark Michael Apr 7, 2018 ▶ 15:08 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once

Appearances (1)

Episode	Date	Speaking time
987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once	Apr 7, 2018	7m

Mark Michael

The record, in short

How they sound: not measured why? →

Appearances (1)

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