The Ledger
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DevHub operates its multi-million dollar enterprise business with just seven employees
“If you took a tour of the office, there's probably seven here.”
DevHub charges a minimum $2,000 monthly platform license plus usage fees
“Typically it's about a, it's a two K a month license.
And then there's a typically a per unit cost that applies toward that 2000.
So 2000 is almost like a minimum.”
DevHub enterprise customers pay up to $100,000 in monthly recurring revenue
“We have a bunch of customers that are in the, kind of like,
50 to a 100,000 range a month.”
DevHub projects reaching $500,000 in monthly recurring revenue by 2019
“No, but probably next year that will definitely happen.”
Mark Michael: DevHub burned its 2009 funding round within six months
“So, I mean, we raised in 2009, but not for what we're doing today. That money was gone in six months.”
Michael: Some DevHub customers have over 70,000 landing pages on platform
“Some of those customers have 70,000 plus landing pages on the platform.”
DevHub customer churn concentrates almost entirely in the first 90 days
“So within the first three months, that's when people are really dropping off. They're not dropping off once they get any kind of permanence kind of on the platform called 20 plus”
Michael: Outbound email is DevHub's biggest acquisition channel
“Our biggest funnel or channel for acquiring new customers besides referrals has really been kind of outbound. It's been, we use outreach.io and I mean, we do those email blasts that a lot of people hate.”
Brands use DevHub to deploy over 100,000 websites at scale
“Brands and agencies use it to build, like, a lot of websites. You're not using us to build one. You're using us to build out, let's say, a 110,020.”