DevHub customer churn concentrates almost entirely in the first 90 days
Mark Michael · 987 Secret Button Big Brands Push to Launch 40,000 Landing Pages at Once · Apr 7, 2018 · at 13:21
Mark Michael describes DevHub's customer retention dynamics and early onboarding churn behavior.
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“So within the first three months, that's when people are really dropping off. They're not dropping off once they get any kind of permanence kind of on the platform called 20 plus”
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More from Mark Michael
DevHub operates its multi-million dollar enterprise business with just seven employees
“If you took a tour of the office, there's probably seven here.”
DevHub charges a minimum $2,000 monthly platform license plus usage fees
“Typically it's about a, it's a two K a month license.
And then there's a typically a per unit cost that applies toward that 2000.
So 2000 is almost like a minimum.”
DevHub enterprise customers pay up to $100,000 in monthly recurring revenue
“We have a bunch of customers that are in the, kind of like,
50 to a 100,000 range a month.”
DevHub projects reaching $500,000 in monthly recurring revenue by 2019
“No, but probably next year that will definitely happen.”