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Marcus Linder

Founder & CEO, inoqo · 1 appearance on the record.

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founderexecutiveinvestoroperatorLinkedIn ↗inoqo.com ↗

Markus Linder co-founded SMARTASSISTANT (later rebranded to Zoovu), an AI-powered guided selling and digital advice SaaS platform that expanded globally. In 2020, he launched inoqo, an AI supply-chain sustainability intelligence platform, alongside founding the early-stage climate fund Triple Impact Ventures.

15statements → 10claims → 1claims resolved → 4/5average certainty → 1.07/5average debate potential →

1 supported 0 partly supported 0 contradicted 9 not checkable as stated how the 10 claims stand · each chip opens the sources

10 assertions · 5 disclosures · every statement was checked. The predictions and assertions are the 10 claims: statements the public record can support or contradict. 1 is resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Marcus argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
SmartAssistant employs over 100 people across the US and Europe
“We have in terms of the teams, we have more than a hundred team members across U.S., Europe”
Marcus Linder Nov 18, 2018 ▶ 7:26 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Marcus Linder on measured tape to publish a rate. This says nothing about how they speak.

Everything Marcus Linder said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Struggling early retail clients drive SmartAssistant's customer churn
“And churn really clearly comes just from one segment, which is retail. Our early retail customers are in serious troubles at the moment and just simply can't pull that strategy off anymore to become their customer's trusted advisor and don't have the manpower …”
Marcus Linder Nov 18, 2018 ▶ 12:20 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Disclosure
SmartAssistant's large enterprise contracts reach into the millions
“Our large customers, you know it goes up into the millions, so it's difficult.”
Marcus Linder Nov 18, 2018 ▶ 5:11 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Disclosure
SmartAssistant customers pay $10k to $100k-plus per month
“So multiple 10 to a 100,000 and more per month.”
Marcus Linder Nov 18, 2018 ▶ 5:31 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Assertion Not checkable as stated
SmartAssistant revenue grows at triple-digit percentages year-over-year
“Growing at triple, triple digit percent year over year.”
Marcus Linder Nov 18, 2018 ▶ 7:33 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Assertion Not checkable as stated
Founders initiated SmartAssistant CEO replacement and convinced the board
“That was after the round. We went to our board and said, Hey guys we had to convince them actually”
Marcus Linder Nov 18, 2018 ▶ 8:51 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Assertion Not checkable as stated
SmartAssistant maintains single-digit annual gross churn
“Churn, we have a single figure churn rate in terms of annual churn.”
Marcus Linder Nov 18, 2018 ▶ 11:46 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Assertion Not checkable as stated
SmartAssistant's annual net revenue retention exceeds 110%
“Yeah. In the range 110 plus.”
Marcus Linder Nov 18, 2018 ▶ 12:51 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Assertion Not checkable as stated
SmartAssistant's CAC payback period is approximately one year
“The payback time is at around one year at the moment.”
Marcus Linder Nov 18, 2018 ▶ 14:40 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Assertion Not checkable as stated
SmartAssistant achieves an 8x to 9x LTV to CAC ratio
“The ratio between customer acquisition cost lifetime value is at about eight, nine.”
Marcus Linder Nov 18, 2018 ▶ 16:45 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Assertion Not checkable as stated
SmartAssistant's annual revenue remains significantly below $100 million
“We want we are still significantly below the hundred million, unfortunately.”
Marcus Linder Nov 18, 2018 ▶ 18:10 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Disclosure
Marcus Linder steps down as SmartAssistant CEO to become President
“Yeah, I'm now a president and CMO of the company, so we decided to bring a new CEO on board, like an external, very experienced CEO, because we see a huge opportunity, and we're growing like crazy, and at the same time, none of us, to be honest, had a proper j…”
Marcus Linder Nov 18, 2018 ▶ 1:55 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Disclosure
SmartAssistant raised $3M from SAP Hybris founders
“So we raised about three million dollars from angel investors the original founders of SAP Hybris.”
Marcus Linder Nov 18, 2018 ▶ 6:32 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Disclosure
SmartAssistant raised a $6M equity round from a UK VC
“So 1617, we got ABC on board. UK West based DC we did a six million dollar out.”
Marcus Linder Nov 18, 2018 ▶ 6:57 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Assertion Not checkable as stated
SmartAssistant has scaled to over 100 enterprise customers
“We have, with more than a hundred customers.”
Marcus Linder Nov 18, 2018 ▶ 7:22 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters
Assertion Supported
SmartAssistant employs over 100 people across the US and Europe
“We have in terms of the teams, we have more than a hundred team members across U.S., Europe”
Marcus Linder Nov 18, 2018 ▶ 7:26 1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters

Appearances (1)

EpisodeDateSpeaking time
1212 Chatbot company SmartAssistant: We'll pass $50m in next few quarters Nov 18, 2018 12m
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