Maarten Verwaest

Co-Founder & CRO, Limecraft · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveengineerLinkedIn ↗limecraft.com ↗

Maarten Verwaest co-founded Limecraft in 2010, building a cloud-based SaaS platform for broadcast and film production. Before launching Limecraft, he spent years at Belgian public broadcaster VRT as a Lead Architect and Program Manager, specializing in digital media production and automated indexing technologies.

12statements → 3claims → 0claims resolved → 3.92/5average certainty → 1.42/5average debate potential →

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 opinion · 1 insight · 7 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Maarten argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Maarten Verwaest on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Maarten Verwaest said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Verwaest: European VCs consider media tech businesses toxic

“In Europe, it's a challenge to get venture capital for anything which is dealing with the media business. Media is considered toxic. Yeah. It's hard, difficult to make money in it, though.”

Maarten Verwaest Jan 24, 2020 ▶ 9:10 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Assertion Not checkable as stated

Verwaest: Limecraft has lost only one customer to date

“We've lost one customer to date.”

Maarten Verwaest Jan 24, 2020 ▶ 2:08 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Disclosure

Verwaest: Limecraft targets doubling platform MRR every four to five months

“A couple of 10,000 per month, but not meaningful, and part of it was custom development. It's only now that we're correctly measuring monthly, monthly recurring based on the platform, and that we're actually tracking the objective of doubling every four or fiv…”

Maarten Verwaest Jan 24, 2020 ▶ 12:31 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Insight

Verwaest: Traditional media software cannot handle flexible freelance-heavy production workflows

“It's an online platform because it's a world of more and more freelancers and co-producers, and traditional software can't cope with such flexibility.”

Maarten Verwaest Jan 24, 2020 ▶ 1:14 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Assertion Not checkable as stated

Verwaest: Limecraft is tripling its revenue every 12 months

“Hard to measure we're tripling our revenue every 12 months now.”

Maarten Verwaest Jan 24, 2020 ▶ 5:12 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Disclosure

Verwaest: Limecraft customers pay $10,000 to $20,000 per month

“Between 10 and 20,000 monthly.”

Maarten Verwaest Jan 24, 2020 ▶ 7:40 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Disclosure

Limecraft is moving upmarket to enterprise customers with thousands of seats

“We came from smaller independent producers into broadcast style of customers with a couple of hundreds of seats, and we're now moving into really large players with a couple of thousand seats. That's only been happening the last 12 months.”

Maarten Verwaest Jan 24, 2020 ▶ 12:05 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Assertion Not checkable as stated

Limecraft has been cash flow positive for six months

“We're cashflow positive since six months.”

Maarten Verwaest Jan 24, 2020 ▶ 13:17 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Disclosure

Verwaest: Limecraft charges per user and per hour of video

“And we basically software as a service, so we charge per user and per hour of video, which makes it for them very easy to scale up additional services and wind down some of their use if necessary.”

Maarten Verwaest Jan 24, 2020 ▶ 1:50 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Disclosure

Verwaest: Limecraft's $10K/month tier starts at 500 users

“That's 500 users per month as a starting point. And we're now scaling into bigger, bigger companies.”

Maarten Verwaest Jan 24, 2020 ▶ 8:04 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Disclosure

Limecraft has raised 1 million euros in total funding

“We have in total one million euro. So 1.1 million dollars on the balance.”

Maarten Verwaest Jan 24, 2020 ▶ 9:02 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Disclosure

Limecraft has around 35 notable customers

“In total, I think we're 30, 35 mention worth mentioning.”

Maarten Verwaest Jan 24, 2020 ▶ 10:02 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR

Appearances (1)

Episode	Date	Speaking time
1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR	Jan 24, 2020	8m

Maarten Verwaest

The record, in short

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.