The Ledger
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Verwaest: European VCs consider media tech businesses toxic
“In Europe, it's a challenge to get venture capital for anything which is dealing with the media business. Media is considered toxic. Yeah. It's hard, difficult to make money in it, though.”
Verwaest: Limecraft targets doubling platform MRR every four to five months
“A couple of 10,000 per month, but not meaningful, and part of it was custom development. It's only now that we're correctly measuring monthly, monthly recurring based on the platform, and that we're actually tracking the objective of doubling every four or fiv…”
Verwaest: Traditional media software cannot handle flexible freelance-heavy production workflows
“It's an online platform because it's a world of more and more freelancers and co-producers, and traditional software can't cope with such flexibility.”
Verwaest: Limecraft is tripling its revenue every 12 months
“Hard to measure we're tripling our revenue every 12 months now.”
Limecraft is moving upmarket to enterprise customers with thousands of seats
“We came from smaller independent producers into broadcast style of customers with a couple of hundreds of seats, and we're now moving into really large players with a couple of thousand seats. That's only been happening the last 12 months.”
Verwaest: Limecraft charges per user and per hour of video
“And we basically software as a service, so we charge per user and per hour of video, which makes it for them very easy to scale up additional services and wind down some of their use if necessary.”
Verwaest: Limecraft's $10K/month tier starts at 500 users
“That's 500 users per month as a starting point. And we're now scaling into bigger, bigger companies.”