Disclosure certainty 4/5 debate potential 1/5

Verwaest: Limecraft customers pay $10,000 to $20,000 per month

Maarten Verwaest · 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR · Jan 24, 2020 · at 7:40

Maarten Verwaest, founder of Limecraft, shares average customer contract pricing with Nathan Latka.

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“Between 10 and 20,000 monthly.”

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Opinion
Verwaest: European VCs consider media tech businesses toxic
“In Europe, it's a challenge to get venture capital for anything which is dealing with the media business. Media is considered toxic. Yeah. It's hard, difficult to make money in it, though.”
Maarten Verwaest Jan 24, 2020 ▶ 9:10 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR
Assertion Not checkable as stated
Verwaest: Limecraft has lost only one customer to date
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Maarten Verwaest Jan 24, 2020 ▶ 2:08 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR
Disclosure
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“A couple of 10,000 per month, but not meaningful, and part of it was custom development. It's only now that we're correctly measuring monthly, monthly recurring based on the platform, and that we're actually tracking the objective of doubling every four or fiv…”
Maarten Verwaest Jan 24, 2020 ▶ 12:31 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR
Insight
Verwaest: Traditional media software cannot handle flexible freelance-heavy production workflows
“It's an online platform because it's a world of more and more freelancers and co-producers, and traditional software can't cope with such flexibility.”
Maarten Verwaest Jan 24, 2020 ▶ 1:14 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR
Assertion Not checkable as stated
Verwaest: Limecraft is tripling its revenue every 12 months
“Hard to measure we're tripling our revenue every 12 months now.”
Maarten Verwaest Jan 24, 2020 ▶ 5:12 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR
Disclosure
Limecraft is moving upmarket to enterprise customers with thousands of seats
“We came from smaller independent producers into broadcast style of customers with a couple of hundreds of seats, and we're now moving into really large players with a couple of thousand seats. That's only been happening the last 12 months.”
Maarten Verwaest Jan 24, 2020 ▶ 12:05 1644 How He Hit Cash Flow Positive, 35 Customers, and $2M in ARR
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