Josh Mellick

1 appearance on the record.

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10statements → 6claims → 0claims resolved → 3.7/5average certainty → 1.2/5average debate potential →

6 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 0 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Josh argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

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What they said10 Episodes1

Everything Josh Mellick said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Broadly Keeps Monthly Dollar Churn Below 2% For SMB Customers

“We try to keep it in the low two percent month over month, which is really good for this type of market. And then we can keep the dollar churn below, below even two percent.”

Josh Mellick Jan 4, 2018 ▶ 8:56 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR

Insight

Seat Expansion Is Unrealistic For Achieving Net Negative Churn With SMBs

“The traditional kind of net negative turn comes about more seats. You know, it's hard to talk to, you know, Bob the plumber about more seats.”

Josh Mellick Jan 4, 2018 ▶ 10:10 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR

Disclosure

Broadly Raised A $400K Angel, $3.5M Seed, And $6.7M Series A

“Yeah, so let me, so, so we actually did take a small angel round of about 500 K Not quite, 400 something in in mid-twenty 14. And then we did a three and a half million dollar seed mid-twenty 15, and then we did a 6.7 million dollar A in, in mid-twenty 16.”

Josh Mellick Jan 4, 2018 ▶ 7:11 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR

Assertion Not checkable as stated

Broadly Reached 2,500 SMB Customers Paying An Average Of $200 Monthly

“Probably about 2500 or so small businesses, individual small businesses a few more individual locations than that, but yeah, average of a couple hundred bucks a month.”

Josh Mellick Jan 4, 2018 ▶ 8:07 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR

Assertion Not checkable as stated

Broadly Averages A Two-Day Sales Cycle For Outbound SMB Leads

“Our average sales cycle is two days long.”

Josh Mellick Jan 4, 2018 ▶ 12:17 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR

Assertion Not checkable as stated

Broadly Spends $1,300 To $1,400 To Acquire Cold Outbound Leads

“Almost the vast majority of our sales are straight, cold, Outbound inside sales, and that CAC is about 13, 1400 bucks.”

Josh Mellick Jan 4, 2018 ▶ 13:27 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR

Assertion Not checkable as stated

Broadly Runs At 85% Gross Margin With An Eight-Month Payback Period

“We have an 85% gross margin, so if you include that, which you're supposed to, it's like, it's more like eight, eight to 10, something like that, depending on From the channel.”

Josh Mellick Jan 4, 2018 ▶ 13:49 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR

Assertion Not checkable as stated

Broadly Estimates An Average SMB Lifespan Of Four Years And $10K LTV

“And based upon the churn numbers, we do think the lifetime is in the, in that kind of four year average lifespan, something like that. You know, we think with a lifetime value gets in the kind of 10,000 dollar range”

Josh Mellick Jan 4, 2018 ▶ 14:26 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR

Disclosure

Broadly Retails For $250 Monthly But Averages $200 Across Channels

“So our retail price is two 50 a month. You know, all in across all the customers of multiple channels is around 200.”

Josh Mellick Jan 4, 2018 ▶ 3:37 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR

Disclosure

Broadly's Headcount Skews Heavily Toward Sales And Support Over Engineering

“The sales team's not quite half. So probably 30, 35 support team is 20, 25 engineers, another, you know, 15. So I don't know what that adds up to, but that's damn close.”

Josh Mellick Jan 4, 2018 ▶ 11:41 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR

Appearances (1)

Episode	Date	Speaking time
894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR	Jan 4, 2018	10m

Josh Mellick

The record, in short

How they sound: not measured why? →

Appearances (1)

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