Broadly Retails For $250 Monthly But Averages $200 Across Channels
Josh Mellick · 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR · Jan 4, 2018 · at 3:37
Josh Mellick, CEO and co-founder of Broadly, breaks down the pricing structure and average customer spend for Broadly's small business reputation management software.
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“So our retail price is two 50 a month. You know, all in across all the customers of multiple channels is around 200.”
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More from Josh Mellick
Broadly Keeps Monthly Dollar Churn Below 2% For SMB Customers
“We try to keep it in the low two percent month over month, which is really good for this type of market. And then we can keep the dollar churn below, below even two percent.”
Seat Expansion Is Unrealistic For Achieving Net Negative Churn With SMBs
“The traditional kind of net negative turn comes about more seats. You know, it's hard to talk to, you know, Bob the plumber about more seats.”
Broadly Raised A $400K Angel, $3.5M Seed, And $6.7M Series A
“Yeah, so let me, so, so we actually did take a small angel round of about 500 K Not quite, 400 something in in mid-twenty 14. And then we did a three and a half million dollar seed mid-twenty 15, and then we did a 6.7 million dollar A in, in mid-twenty 16.”
Broadly Reached 2,500 SMB Customers Paying An Average Of $200 Monthly
“Probably about 2500 or so small businesses, individual small businesses a few more individual locations than that, but yeah, average of a couple hundred bucks a month.”