Assertion certainty 3/5 debate potential 1/5

Broadly Reached 2,500 SMB Customers Paying An Average Of $200 Monthly

Josh Mellick · 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR · Jan 4, 2018 · at 8:07

Broadly CEO Josh Mellick discusses customer scale and average revenue per account with host Nathan Latka.

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“Probably about 2500 or so small businesses, individual small businesses a few more individual locations than that, but yeah, average of a couple hundred bucks a month.”

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More from Josh Mellick

Assertion Not checkable as stated
Broadly Keeps Monthly Dollar Churn Below 2% For SMB Customers
“We try to keep it in the low two percent month over month, which is really good for this type of market. And then we can keep the dollar churn below, below even two percent.”
Josh Mellick Jan 4, 2018 ▶ 8:56 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR
Insight
Seat Expansion Is Unrealistic For Achieving Net Negative Churn With SMBs
“The traditional kind of net negative turn comes about more seats. You know, it's hard to talk to, you know, Bob the plumber about more seats.”
Josh Mellick Jan 4, 2018 ▶ 10:10 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR
Disclosure
Broadly Raised A $400K Angel, $3.5M Seed, And $6.7M Series A
“Yeah, so let me, so, so we actually did take a small angel round of about 500 K Not quite, 400 something in in mid-twenty 14. And then we did a three and a half million dollar seed mid-twenty 15, and then we did a 6.7 million dollar A in, in mid-twenty 16.”
Josh Mellick Jan 4, 2018 ▶ 7:11 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR
Assertion Not checkable as stated
Broadly Averages A Two-Day Sales Cycle For Outbound SMB Leads
“Our average sales cycle is two days long.”
Josh Mellick Jan 4, 2018 ▶ 12:17 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR
Assertion Not checkable as stated
Broadly Spends $1,300 To $1,400 To Acquire Cold Outbound Leads
“Almost the vast majority of our sales are straight, cold, Outbound inside sales, and that CAC is about 13, 1400 bucks.”
Josh Mellick Jan 4, 2018 ▶ 13:27 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR
Assertion Not checkable as stated
Broadly Runs At 85% Gross Margin With An Eight-Month Payback Period
“We have an 85% gross margin, so if you include that, which you're supposed to, it's like, it's more like eight, eight to 10, something like that, depending on From the channel.”
Josh Mellick Jan 4, 2018 ▶ 13:49 894 SaaS: How Broadly Got SMB Churn Sub 2%, 5m+ ARR
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