The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Broadly Keeps Monthly Dollar Churn Below 2% For SMB Customers
“We try to keep it in the low two percent month over month, which is really good for this type of market. And then we can keep the dollar churn below, below even two percent.”
Seat Expansion Is Unrealistic For Achieving Net Negative Churn With SMBs
“The traditional kind of net negative turn comes about more seats. You know, it's hard to talk to, you know, Bob the plumber about more seats.”
Broadly Raised A $400K Angel, $3.5M Seed, And $6.7M Series A
“Yeah, so let me, so, so we actually did take a small angel round of about 500 K Not quite, 400 something in in mid-twenty 14. And then we did a three and a half million dollar seed mid-twenty 15, and then we did a 6.7 million dollar A in, in mid-twenty 16.”
Broadly Reached 2,500 SMB Customers Paying An Average Of $200 Monthly
“Probably about 2500 or so small businesses, individual small businesses a few more individual locations than that, but yeah, average of a couple hundred bucks a month.”
Broadly Averages A Two-Day Sales Cycle For Outbound SMB Leads
“Our average sales cycle is two days long.”
Broadly Spends $1,300 To $1,400 To Acquire Cold Outbound Leads
“Almost the vast majority of our sales are straight, cold, Outbound inside sales, and that CAC is about 13, 1400 bucks.”
Broadly Runs At 85% Gross Margin With An Eight-Month Payback Period
“We have an 85% gross margin, so if you include that, which you're supposed to, it's like, it's more like eight, eight to 10, something like that, depending on From the channel.”
Broadly Estimates An Average SMB Lifespan Of Four Years And $10K LTV
“And based upon the churn numbers, we do think the lifetime is in the, in that kind of four year average lifespan, something like that. You know, we think with a lifetime value gets in the kind of 10,000 dollar range”