Griff Parry

Co-founder & CEO, m3ter · 1 appearance on the record.

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founderexecutive

Griffin "Griff" Parry is the co-founder and CEO of m3ter, a metering and data infrastructure platform for SaaS companies to manage complex usage-based pricing. The company raised over $31 million before being acquired by Salesforce.

11statements → 3claims → 1claims resolved → 4/5average certainty → 1.55/5average debate potential →

1 supported 0 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

1 prediction · 2 assertions · 3 insights · 5 disclosures · every statement was checked. The prediction and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Griff argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Parry: Most B2B software companies now use or plan usage-based pricing

“It was probably a minority concern as recently ago as, you know, three or four years. But now like the majority of B to B software companies are using some planning usage based pricing.”

Griff Parry Mar 7, 2024 ▶ 2:22 51 year old dad raises $31.5m to help companies do meter based billing

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Griff Parry on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Griff Parry said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated

Parry: SaaS will not transition entirely to pure usage-based pricing

“I definitely don't think it's the case that everything is going to be usage based and everything is going to be sort of an extreme variation of usage based.”

Griff Parry Mar 7, 2024 ▶ 2:02 51 year old dad raises $31.5m to help companies do meter based billing

Assertion Supported

Parry: Most B2B software companies now use or plan usage-based pricing

“It was probably a minority concern as recently ago as, you know, three or four years. But now like the majority of B to B software companies are using some planning usage based pricing.”

Griff Parry Mar 7, 2024 ▶ 2:22 51 year old dad raises $31.5m to help companies do meter based billing

Insight

Parry: Do not build services for industries you do not know intimately

“If I did it all over again, I wouldn't have Built a service for an industry that I didn't know intimately myself”

Griff Parry Mar 7, 2024 ▶ 10:28 51 year old dad raises $31.5m to help companies do meter based billing

Insight

Parry: SKU complexity and custom pricing cause billing headaches, not volume

“They could be trying to cope with a high degree of price complexity that might not have a huge amount to do with the volume of usage ingest. So, you know, it might be whatever, like a 1,000,010 million, a hundred million. It doesn't matter. But what the reason…”

Griff Parry Mar 7, 2024 ▶ 14:06 51 year old dad raises $31.5m to help companies do meter based billing

Insight

Parry: Billing infrastructure requires heavy capital due to high MVP bar

“We're building critical infrastructure for significant companies, and that requires quite a lot In comparison, quite a lot of capital. So, you know, the minimum MVP to do this kind of stuff, which, you know, touches dollars, you know, it drives billing is quit…”

Griff Parry Mar 7, 2024 ▶ 16:38 51 year old dad raises $31.5m to help companies do meter based billing

Disclosure

Parry: Sift uses API pricing with minimum commitments and overages

“Sift is a good example. So if you know Sift, they used to be called Sift Sciences. They're a great business, and they're doing fraud detection for online retail effectively, and the core of the core metric that they charge against is, is based around APIs. So …”

Griff Parry Mar 7, 2024 ▶ 4:25 51 year old dad raises $31.5m to help companies do meter based billing

Disclosure

m3ter targets companies with $50M+ ARR for usage-based billing

“Simplistically, I would say revenue, so it's fifty million dollar ARR and above.”

Griff Parry Mar 7, 2024 ▶ 7:29 51 year old dad raises $31.5m to help companies do meter based billing

Disclosure

Parry: m3ter has tens of enterprise customers above $50M ARR

“The stage of our business is that we had tens of customers like that and growing fast.”

Griff Parry Mar 7, 2024 ▶ 8:26 51 year old dad raises $31.5m to help companies do meter based billing

Disclosure

Parry: m3ter structures deals as minimum commitments with generous usage allowances

“Our deals typically are under underneath the hood. They're usage based. But the way they work is that our customers make a minimum commitment to us. And that involves generous allowances of those usage vectors. And if they exceed them, they pay overages. But s…”

Griff Parry Mar 7, 2024 ▶ 11:26 51 year old dad raises $31.5m to help companies do meter based billing

Assertion Not checkable as stated

Parry: GameSparks processed 40 billion API calls per month

“I'll use games box as an example. So we were doing about forty billion API calls a month.”

Griff Parry Mar 7, 2024 ▶ 13:20 51 year old dad raises $31.5m to help companies do meter based billing

Disclosure

Parry: Neither m3ter co-founder writes code despite building technical infrastructure

“To answer your question, there are two founders. Both called Griffin. Neither of us code, or you wouldn't want us to be, but we built the team, we built a team of people we'd worked closely with in the past”

Griff Parry Mar 7, 2024 ▶ 20:36 51 year old dad raises $31.5m to help companies do meter based billing

Appearances (1)

Episode	Date	Speaking time
51 year old dad raises $31.5m to help companies do meter based billing	Mar 7, 2024	15m

Griff Parry

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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