Don Simpson

Founder and CEO, Lift AI · 1 appearance on the record.

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Don Simpson is the founder and CEO of Lift AI, a SaaS platform utilizing machine learning models to score anonymous website visitors by buyer intent in real time. He previously founded MarketLinc, a conversational commerce and inside-sales agency from which Lift AI spun out.

12statements → 7claims → 0claims resolved → 4/5average certainty → 1.08/5average debate potential →

7 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 5 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 0 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Don argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Don Simpson on measured tape to publish a rate. This says nothing about how they speak.

What they said12 Episodes1

Everything Don Simpson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Simpson: Lift-Ai Reaches $100K MRR Across Eight Production Clients

“Yeah, we've got eight clients in production. We were hoping to hit a hundred in MRR at some point this year, and we've already hit that, so we feel pretty good doing part of COVID.”

Don Simpson Oct 19, 2020 ▶ 3:50 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Assertion Not checkable as stated

Simpson: Lift-Ai's Lowest Client Conversion Increase to Date is 63%

“I think the lowest one we've got so far, I think is 63%.”

Don Simpson Oct 19, 2020 ▶ 10:50 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Assertion Not checkable as stated

Simpson: Lift-Ai Models Built on 1B Profiled Visitors and 14M Interactions

“Over the course of the 15 years with the BPO, we profiled about a billion visitors and we had fourteen million live sales interactions.”

Don Simpson Oct 19, 2020 ▶ 11:32 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Assertion Not checkable as stated

Simpson: Prior Live Chat BPO Scaled Fortune 500 Revenue to $16.5M

“One fortune, 500 customer we worked for, they were doing 150,000 dollars a year in revenue in live chat. And we looked at their analytics and did a forecast. So we think we can do fifteen million and we did 16 and a half million in the first year.”

Don Simpson Oct 19, 2020 ▶ 2:24 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Disclosure

Simpson: Lift-Ai Is Fully Bootstrapped With No External Stakeholders

“I bootstrapped that business. Just started just out of university and now I've been bootstrapping lift AI. So it's just me negotiating with me.”

Don Simpson Oct 19, 2020 ▶ 6:53 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Disclosure

Simpson: Lift-Ai Identifies 8,000 Target Companies With 50k+ Monthly Visitors

“It was about 8000 companies that we identify that have 50,000 plus Visitors a month on the, and traffic on their website.”

Don Simpson Oct 19, 2020 ▶ 9:24 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Assertion Not checkable as stated

Simpson: Lift-Ai Increased PointClickCare Website Conversions by 168% in Month One

“One of them company called point click care that we increased their lead conversions or number of conversions on their website by a 168% in the first month.”

Don Simpson Oct 19, 2020 ▶ 10:35 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Assertion Not checkable as stated

Simpson: Lift-Ai Has Experienced Zero Gross Customer Churn to Date

“None yet.”

Don Simpson Oct 19, 2020 ▶ 14:25 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Disclosure

Simpson: Bootstrapped Lift-Ai Is Actively Seeking to Raise Venture Capital

“We're in the midst of actually looking to raise money because I think if we're going to be really successful with this, it's going to take a different kind of war chest.”

Don Simpson Oct 19, 2020 ▶ 15:51 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Disclosure

Simpson: Lift-Ai Charges $5,500 to $8,500 Monthly Based on Visitor Tiers

“We've got a, I think, like an entry point of 5500 dollars a month. It's kind of up to a 100,000 visitors a month, and then over a 100,000 visitors. So it's at 8500 a month.”

Don Simpson Oct 19, 2020 ▶ 3:24 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Assertion Not checkable as stated

Simpson: Prior Agency Marketlink Peaked at Approximately $10 Million Revenue

“You know, we peaked at about ten million.”

Don Simpson Oct 19, 2020 ▶ 5:50 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Disclosure

Simpson: Lift-Ai Sets Account Executive Quota at $1M in New Revenue

“We're looking for a million dollars a year in new revenue problem.”

Don Simpson Oct 19, 2020 ▶ 8:35 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped

Appearances (1)

Episode	Date	Speaking time
Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped	Oct 19, 2020	9m

Don Simpson

The record, in short

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Appearances (1)

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