The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Simpson: Lift-Ai Reaches $100K MRR Across Eight Production Clients
“Yeah, we've got eight clients in production. We were hoping to hit a hundred in MRR at some point this year, and we've already hit that, so we feel pretty good doing part of COVID.”
Don Simpson Oct 19, 2020 ▶ 3:50 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Assertion Not checkable as stated
Simpson: Lift-Ai's Lowest Client Conversion Increase to Date is 63%
“I think the lowest one we've got so far, I think is 63%.”
Don Simpson Oct 19, 2020 ▶ 10:50 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Assertion Not checkable as stated
Simpson: Lift-Ai Models Built on 1B Profiled Visitors and 14M Interactions
“Over the course of the 15 years with the BPO, we profiled about a billion visitors and we had fourteen million live sales interactions.”
Don Simpson Oct 19, 2020 ▶ 11:32 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Assertion Not checkable as stated
Simpson: Prior Live Chat BPO Scaled Fortune 500 Revenue to $16.5M
“One fortune, 500 customer we worked for, they were doing 150,000 dollars a year in revenue in live chat. And we looked at their analytics and did a forecast. So we think we can do fifteen million and we did 16 and a half million in the first year.”
Don Simpson Oct 19, 2020 ▶ 2:24 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Disclosure
Simpson: Lift-Ai Is Fully Bootstrapped With No External Stakeholders
“I bootstrapped that business. Just started just out of university and now I've been bootstrapping lift AI. So it's just me negotiating with me.”
Don Simpson Oct 19, 2020 ▶ 6:53 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Disclosure
Simpson: Lift-Ai Identifies 8,000 Target Companies With 50k+ Monthly Visitors
“It was about 8000 companies that we identify that have 50,000 plus Visitors a month on the, and traffic on their website.”
Don Simpson Oct 19, 2020 ▶ 9:24 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Assertion Not checkable as stated
Simpson: Lift-Ai Increased PointClickCare Website Conversions by 168% in Month One
“One of them company called point click care that we increased their lead conversions or number of conversions on their website by a 168% in the first month.”
Don Simpson Oct 19, 2020 ▶ 10:35 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Assertion Not checkable as stated
Simpson: Lift-Ai Has Experienced Zero Gross Customer Churn to Date
“None yet.”
Don Simpson Oct 19, 2020 ▶ 14:25 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Disclosure
Simpson: Bootstrapped Lift-Ai Is Actively Seeking to Raise Venture Capital
“We're in the midst of actually looking to raise money because I think if we're going to be really successful with this, it's going to take a different kind of war chest.”
Don Simpson Oct 19, 2020 ▶ 15:51 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Disclosure
Simpson: Lift-Ai Charges $5,500 to $8,500 Monthly Based on Visitor Tiers
“We've got a, I think, like an entry point of 5500 dollars a month. It's kind of up to a 100,000 visitors a month, and then over a 100,000 visitors. So it's at 8500 a month.”
Don Simpson Oct 19, 2020 ▶ 3:24 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Assertion Not checkable as stated
Simpson: Prior Agency Marketlink Peaked at Approximately $10 Million Revenue
“You know, we peaked at about ten million.”
Don Simpson Oct 19, 2020 ▶ 5:50 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
Disclosure
Simpson: Lift-Ai Sets Account Executive Quota at $1M in New Revenue
“We're looking for a million dollars a year in new revenue problem.”
Don Simpson Oct 19, 2020 ▶ 8:35 Lift-Ai Spins Out of $10m Agency, Goes $0 to $1m Run Rate in 4 Months Bootstrapped
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