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Brynn Gibbs

Founder & CEO, Consumer Fusion · 1 appearance on the record.

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founderexecutivehostLinkedIn ↗consumerfusion.com ↗

Brynn Gibbs founded Consumer Fusion in 2013, bootstrapping the AI-powered reputation management and local listing platform to serve thousands of franchise locations and multi-unit brands. Under her leadership, the company has repeatedly appeared on the Inc. 5000 list of fastest-growing private companies in America.

12statements → 5claims → 0claims resolved → 3.75/5average certainty → 1.08/5average debate potential → ≈4.5/5argument clarity, estimated →

5 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 7 disclosures · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brynn argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Brynn Gibbs on measured tape to publish a rate. This says nothing about how they speak.

Everything Brynn Gibbs said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Gibbs: One negative review can cost a franchise location up to $300,000
“And the lifespan of one negative review can impact their franchise location up to 300,000 dollars.”
Brynn Gibbs Oct 8, 2021 ▶ 2:36 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Disclosure
Consumer Fusion's largest customer contract is about $120,000 per year
“About a 120,000 a year.”
Brynn Gibbs Oct 8, 2021 ▶ 2:13 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Disclosure
Gibbs: Consumer Fusion has taken no outside investment and is bootstrapped
“I haven't had any outside investments. So we're bootstrap”
Brynn Gibbs Oct 8, 2021 ▶ 4:29 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Assertion Not checkable as stated
Gibbs: Outsourced developer rates have risen above $35 per hour
“It's a little bit higher than that. Lately, there is just heavy need for developers, so we have seen the rates increase, but it is cheaper for us to have them overseas than domestic.”
Brynn Gibbs Oct 8, 2021 ▶ 9:38 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Disclosure
Consumer Fusion's largest agency partner marks up the product by 100%
“Our biggest partner pretty much just doubles what our cost is.”
Brynn Gibbs Oct 8, 2021 ▶ 12:59 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Assertion Not checkable as stated
Gibbs: Consumer Fusion retained all staff and serviced paused COVID accounts for free
“We had like, 25% of our accounts go on hold, so COVID was definitely, it impacted us, but we were able to retain all of our employees, and we actually started working for the 25% of our accounts who needed to go on hold for free, just because we wanted to help…”
Brynn Gibbs Oct 8, 2021 ▶ 15:16 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Prediction Not checkable as stated
Consumer Fusion is projected to hit nearly $4M in annual revenue
“I mean, well, I think we're going to hit just under four million, and so,”
Brynn Gibbs Oct 8, 2021 ▶ 16:14 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Assertion Not checkable as stated
Consumer Fusion remains profitable while reinvesting heavily into development
“Not super profitable, but we are profitable. We have put a lot into our dev.”
Brynn Gibbs Oct 8, 2021 ▶ 17:51 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Disclosure
Gibbs gave 23% equity to her four-person executive team
“Let's see, I gave up 23%.”
Brynn Gibbs Oct 8, 2021 ▶ 18:52 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Disclosure
Consumer Fusion charges SMBs an average of $299 monthly per location
“But on average, I would say our price point is like 299 dollars a month per location for SMBs.”
Brynn Gibbs Oct 8, 2021 ▶ 1:57 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Disclosure
Gibbs: Consumer Fusion outsources its six-person dev team to Belarus
“Six, and so we outsource that. Our development team is over in Belarus, and they have been with us since day one.”
Brynn Gibbs Oct 8, 2021 ▶ 9:09 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews
Disclosure
Gibbs: Agency Partnerships Are Consumer Fusion's Fastest Growth Engine
“And that's been the quickest way for us to see this growth is through partnerships.”
Brynn Gibbs Oct 8, 2021 ▶ 11:05 How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews

Appearances (1)

EpisodeDateSpeaking time
How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews Oct 8, 2021 10m
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