Gibbs: One negative review can cost a franchise location up to $300,000
Brynn Gibbs · How She Bootstrapped to $4m in ARR Helping You Fight Negative Reviews · Oct 8, 2021 · at 2:36
Brynn Gibbs, founder and CEO of Consumer Fusion, explains why enterprise franchise clients pay high fees for online reputation management.
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“And the lifespan of one negative review can impact their franchise location up to 300,000 dollars.”
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More from Brynn Gibbs
Gibbs: Consumer Fusion has taken no outside investment and is bootstrapped
“I haven't had any outside investments. So we're bootstrap”
Gibbs: Outsourced developer rates have risen above $35 per hour
“It's a little bit higher than that. Lately, there is just heavy need for developers, so we have seen the rates increase, but it is cheaper for us to have them overseas than domestic.”
Consumer Fusion's largest agency partner marks up the product by 100%
“Our biggest partner pretty much just doubles what our cost is.”
Gibbs: Consumer Fusion retained all staff and serviced paused COVID accounts for free
“We had like, 25% of our accounts go on hold, so COVID was definitely, it impacted us, but we were able to retain all of our employees, and we actually started working for the 25% of our accounts who needed to go on hold for free, just because we wanted to help…”