Bruno Fonseca

Founder, Agroop · 1 appearance on the record.

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founderexecutiveagroop.net ↗

Bruno Fonseca co-founded Agroop in Portugal in 2014, developing IoT crop-monitoring hardware and precision irrigation software to help farmers optimize yields. Under his leadership, the company was the first Portuguese startup to crowdfund on Seedrs and raised funding from Banco Português de Fomento.

10statements → 6claims → 1claims resolved → 3.6/5average certainty → 1/5average debate potential →

1 supported 0 partly supported 0 contradicted 5 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 4 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 1 is resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bruno argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Fonseca: Startup was first Portuguese company to close three Seedrs campaigns
“We were the first Portuguese startup that successfully completed not just one, but three crowdfunding campaigns on Cedars.”
Bruno Fonseca Dec 1, 2019 ▶ 11:38 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Bruno Fonseca on measured tape to publish a rate. This says nothing about how they speak.

Everything Bruno Fonseca said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Fonseca: Hardware sells for €1,000 upfront plus €200 annual SaaS fee
“We charge the Stuk, the IoT device, a one-time fee of a price of 101,000 euros. And then we will charge also the customer for software fee, annual fee of 200 euros per year per each sensor.”
Bruno Fonseca Dec 1, 2019 ▶ 2:38 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
Assertion Not checkable as stated
Fonseca: Startup has experienced zero customer churn to date
“Until, until, until now we don't.”
Bruno Fonseca Dec 1, 2019 ▶ 4:10 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
Disclosure
Fonseca: Stuk IoT sensor production costs roughly €450 per unit
“Until now, the production cost is more or less for 150 euros per sensor.”
Bruno Fonseca Dec 1, 2019 ▶ 4:45 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
Disclosure
Fonseca: Startup pays channel partners a 35% cut of software revenue
“And then we are also sharing the percentage over the software fee. The recurring revenue model. At 35%. So it's more or less 70 euros per each fee.”
Bruno Fonseca Dec 1, 2019 ▶ 9:54 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
Assertion Supported
Fonseca: Startup was first Portuguese company to close three Seedrs campaigns
“We were the first Portuguese startup that successfully completed not just one, but three crowdfunding campaigns on Cedars.”
Bruno Fonseca Dec 1, 2019 ▶ 11:38 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
Assertion Not checkable as stated
Fonseca: Startup serves roughly 50 to 55 farming customers
“So basically one customer has two sensors. So it's more or less the half of that. So 50, 55 customers more or less.”
Bruno Fonseca Dec 1, 2019 ▶ 3:28 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
Assertion Not checkable as stated
Fonseca: Software revenue was roughly $1,000 per month one year ago
“So the software is about 1000.”
Bruno Fonseca Dec 1, 2019 ▶ 7:26 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
Disclosure
Fonseca: Startup targets agronomists and fertilizer companies for channel distribution
“So basically we are trying to build a connection and to establish a connection with four types of entities that can be our channel. So basically we are trying to contact agronomists advisory companies, agricultural companies, fertilizer companies, And the farm…”
Bruno Fonseca Dec 1, 2019 ▶ 8:20 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
Assertion Not checkable as stated
Fonseca: Agtech startup has raised approximately $800,000 to date
“More or less, 800 K.”
Bruno Fonseca Dec 1, 2019 ▶ 11:51 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
Assertion Not checkable as stated
Fonseca: Agtech startup has a monthly burn rate of roughly $20,000
“So the burn rate is of about 20, 20 K per month.”
Bruno Fonseca Dec 1, 2019 ▶ 12:31 1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield

Appearances (1)

EpisodeDateSpeaking time
1590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield Dec 1, 2019 8m
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