Bruno Fonseca discusses the manufacturing unit economics of his company's agricultural IoT hardware sensor with Nathan Latka.
0:00 / 0:06exact quote · 6.7s
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“Until now, the production cost is more or less for 150 euros per sensor.”
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More from Bruno Fonseca
Disclosure
Fonseca: Hardware sells for €1,000 upfront plus €200 annual SaaS fee
“We charge the Stuk, the IoT device, a one-time fee of a price of 101,000 euros.
And then we will charge also the customer for software fee, annual fee of 200 euros per year per each sensor.”
Bruno FonsecaDec 1, 2019▶ 2:381590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
AssertionNot checkable as stated
Fonseca: Startup has experienced zero customer churn to date
“Until, until, until now we don't.”
Bruno FonsecaDec 1, 2019▶ 4:101590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
Disclosure
Fonseca: Startup pays channel partners a 35% cut of software revenue
“And then we are also sharing the percentage over the software fee. The recurring revenue model. At 35%. So it's more or less 70 euros per each fee.”
Bruno FonsecaDec 1, 2019▶ 9:541590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
AssertionSupported
Fonseca: Startup was first Portuguese company to close three Seedrs campaigns
“We were the first Portuguese startup that successfully completed not just one, but three crowdfunding campaigns on Cedars.”
Bruno FonsecaDec 1, 2019▶ 11:381590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
AssertionNot checkable as stated
Fonseca: Startup serves roughly 50 to 55 farming customers
“So basically one customer has two sensors.
So it's more or less the half of that.
So 50, 55 customers more or less.”
Bruno FonsecaDec 1, 2019▶ 3:281590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
AssertionNot checkable as stated
Fonseca: Software revenue was roughly $1,000 per month one year ago
“So the software is about 1000.”
Bruno FonsecaDec 1, 2019▶ 7:261590 Why Farmes Are Buying This $1000 IoT Device to Increase Crop Yield
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