The Ledger
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Fonseca: Hardware sells for €1,000 upfront plus €200 annual SaaS fee
“We charge the Stuk, the IoT device, a one-time fee of a price of 101,000 euros.
And then we will charge also the customer for software fee, annual fee of 200 euros per year per each sensor.”
Fonseca: Stuk IoT sensor production costs roughly €450 per unit
“Until now, the production cost is more or less for 150 euros per sensor.”
Fonseca: Startup pays channel partners a 35% cut of software revenue
“And then we are also sharing the percentage over the software fee. The recurring revenue model. At 35%. So it's more or less 70 euros per each fee.”
Fonseca: Startup was first Portuguese company to close three Seedrs campaigns
“We were the first Portuguese startup that successfully completed not just one, but three crowdfunding campaigns on Cedars.”
Fonseca: Startup serves roughly 50 to 55 farming customers
“So basically one customer has two sensors.
So it's more or less the half of that.
So 50, 55 customers more or less.”
Fonseca: Software revenue was roughly $1,000 per month one year ago
“So the software is about 1000.”
Fonseca: Startup targets agronomists and fertilizer companies for channel distribution
“So basically we are trying to build a connection and to establish a connection with four types of entities that can be our channel. So basically we are trying to contact agronomists advisory companies, agricultural companies, fertilizer companies, And the farm…”