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Babak Hedayati

Founder and CEO, TapClicks · 1 appearance on the record.

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founderexecutive@babakhedayati ↗LinkedIn ↗tapclicks.com ↗

Babak Hedayati is the founder and CEO of TapClicks, an analytics and marketing operations platform. He previously served as CEO of DemosOnDemand and held senior executive roles at companies including Cypress Semiconductor and Xilinx.

11statements → 8claims → 2claims resolved → 4/5average certainty → 1.45/5average debate potential →

2 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 2 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Babak argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
TapClicks has 175 direct API integrations and 1,400 connector integrations
“So we have an order of magnitude more integrations and very deep integrations, like a 175 of them through APIs, just on marketing. And then we have 1400 additional ones through our auto connector import wizard.”
Babak Hedayati Jul 25, 2018 ▶ 4:57 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Babak Hedayati on measured tape to publish a rate. This says nothing about how they speak.

Everything Babak Hedayati said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Hedayati: TapClicks raised about $5M from an individual investor
“He's put in about five million.”
Babak Hedayati Jul 25, 2018 ▶ 6:57 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space
Insight
Hedayati: Raising debt for growth is preferable to equity dilution
“I mean, again, from our perspective, if we can raise debt to grow the business and not dilute the company and the folks that works there, it's a good outcome. And we think we can do more of that.”
Babak Hedayati Jul 25, 2018 ▶ 12:51 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space
Assertion Not checkable as stated
Hedayati: TapClicks achieves CAC payback in under 90 days across all tiers
“The CAC on all of them, the customer acquisition cost versus the return is about the same for all of us. Which is what? That investment is, is less than 90 days.”
Babak Hedayati Jul 25, 2018 ▶ 11:08 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space
Assertion Not checkable as stated
TapClicks achieved approximately 110% net revenue retention last year
“When you take churn into consideration, it's close to 10% growth of the existing customer base. Last year.”
Babak Hedayati Jul 25, 2018 ▶ 15:27 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space
Assertion Not checkable as stated
Hedayati: TapClicks enterprise clients pay $50k to $80k monthly
“The median range is thousands, but we do have companies that are in the 50 to 80,000 dollars a month range.”
Babak Hedayati Jul 25, 2018 ▶ 5:52 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space
Assertion Not checkable as stated
Hedayati: TapClicks has over 3,000 direct paying customers
“Our direct paying customers are over 3000 agencies and media companies and some brands.”
Babak Hedayati Jul 25, 2018 ▶ 8:47 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space
Assertion Not checkable as stated
Hedayati: TapClicks is growing at 60% year-over-year
“60%.”
Babak Hedayati Jul 25, 2018 ▶ 9:46 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space
Assertion Not checkable as stated
Hedayati: TapClicks generates over $1.1 million in monthly revenue
“1.1 million.”
Babak Hedayati Jul 25, 2018 ▶ 10:16 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space
Disclosure
Hedayati invested roughly $250,000 of personal capital into TapClicks
“It's more like a quarter million dollars.”
Babak Hedayati Jul 25, 2018 ▶ 3:27 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space
Assertion Supported
TapClicks has 175 direct API integrations and 1,400 connector integrations
“So we have an order of magnitude more integrations and very deep integrations, like a 175 of them through APIs, just on marketing. And then we have 1400 additional ones through our auto connector import wizard.”
Babak Hedayati Jul 25, 2018 ▶ 4:57 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space
Assertion Supported
Hedayati: TapClicks has 100 employees across four North American offices
“We have about a hundred people in the company. We are located in San Jose, Boston, Montreal, and Nashville.”
Babak Hedayati Jul 25, 2018 ▶ 6:12 1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space

Appearances (1)

EpisodeDateSpeaking time
1096 How TapClicks is Managaing 60% yoy Growth in Marketing Dashboard Space Jul 25, 2018 12m
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