The Ledger
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Hedayati: Raising debt for growth is preferable to equity dilution
“I mean, again, from our perspective, if we can raise debt to grow the business and not dilute the company and the folks that works there, it's a good outcome. And we think we can do more of that.”
Hedayati: TapClicks achieves CAC payback in under 90 days across all tiers
“The CAC on all of them, the customer acquisition cost versus the return is about the same for all of us. Which is what? That investment is, is less than 90 days.”
TapClicks achieved approximately 110% net revenue retention last year
“When you take churn into consideration, it's close to 10% growth of the existing customer base. Last year.”
Hedayati: TapClicks enterprise clients pay $50k to $80k monthly
“The median range is thousands, but we do have companies that are in the 50 to 80,000 dollars a month range.”
Hedayati: TapClicks has over 3,000 direct paying customers
“Our direct paying customers are over 3000 agencies and media companies and some brands.”
Hedayati invested roughly $250,000 of personal capital into TapClicks
“It's more like a quarter million dollars.”